The Informational Role of Online Recommendations: Evidence from a Field Experiment
Fuente:
arXiv
Salvato in:
| Autori principali: | , , , , |
|---|---|
| Natura: | Preprint |
| Pubblicazione: |
2022
|
| Soggetti: | |
| Accesso online: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
| _version_ | 1866915059420102656 |
|---|---|
| author | Aridor, Guy Goncalves, Duarte Kluver, Daniel Kong, Ruoyan Konstan, Joseph |
| author_facet | Aridor, Guy Goncalves, Duarte Kluver, Daniel Kong, Ruoyan Konstan, Joseph |
| contents | We conduct a field experiment on a movie-recommendation platform to investigate whether and how online recommendations influence consumption choices. Using a within-subjects design, our experiment measures the causal effect of recommendations on consumption and decomposes the relative importance of two economic mechanisms: expanding consumers' consideration sets and providing information about their idiosyncratic match value. We find that the informational component exerts a stronger influence - recommendations shape consumer beliefs, which in turn drive consumption, particularly among less experienced consumers. Our findings and experimental design provide valuable insights for the economic evaluation and optimisation of online recommendation systems. |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2211_14219 |
| institution | arXiv |
| publishDate | 2022 |
| record_format | arxiv |
| spellingShingle | The Informational Role of Online Recommendations: Evidence from a Field Experiment Aridor, Guy Goncalves, Duarte Kluver, Daniel Kong, Ruoyan Konstan, Joseph General Economics Economics Computers and Society Information Retrieval We conduct a field experiment on a movie-recommendation platform to investigate whether and how online recommendations influence consumption choices. Using a within-subjects design, our experiment measures the causal effect of recommendations on consumption and decomposes the relative importance of two economic mechanisms: expanding consumers' consideration sets and providing information about their idiosyncratic match value. We find that the informational component exerts a stronger influence - recommendations shape consumer beliefs, which in turn drive consumption, particularly among less experienced consumers. Our findings and experimental design provide valuable insights for the economic evaluation and optimisation of online recommendation systems. |
| title | The Informational Role of Online Recommendations: Evidence from a Field Experiment |
| topic | General Economics Economics Computers and Society Information Retrieval |
| url | https://arxiv.org/abs/2211.14219 |