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Bibliographic Details
Main Authors: Lim, Sue, Schmälzle, Ralf
Format: Preprint
Published: 2022
Subjects:
Online Access:https://arxiv.org/abs/2212.07507
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Table of Contents:
  • This study introduces and examines the potential of an AI system to generate health awareness messages. The topic of folic acid, a vitamin that is critical during pregnancy, served as a test case. Using prompt engineering, we generated messages that could be used to raise awareness and compared them to retweeted human-generated messages via computational and human evaluation methods. The system was easy to use and prolific, and computational analyses revealed that the AI-generated messages were on par with human-generated ones in terms of sentiment, reading ease, and semantic content. Also, the human evaluation study showed that AI-generated messages ranked higher in message quality and clarity. We discuss the theoretical, practical, and ethical implications of these results.