NetEffect: Discovery and Exploitation of Generalized Network Effects

Fuente: arXiv
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Autores principales: Lee, Meng-Chieh, Shekhar, Shubhranshu, Yoo, Jaemin, Faloutsos, Christos
Formato: Preprint
Publicado: 2022
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author Lee, Meng-Chieh
Shekhar, Shubhranshu
Yoo, Jaemin
Faloutsos, Christos
author_facet Lee, Meng-Chieh
Shekhar, Shubhranshu
Yoo, Jaemin
Faloutsos, Christos
contents Given a large graph with few node labels, how can we (a) identify whether there is generalized network-effects (GNE) or not, (b) estimate GNE to explain the interrelations among node classes, and (c) exploit GNE efficiently to improve the performance on downstream tasks? The knowledge of GNE is valuable for various tasks like node classification, and targeted advertising. However, identifying GNE such as homophily, heterophily or their combination is challenging in real-world graphs due to limited availability of node labels and noisy edges. We propose NetEffect, a graph mining approach to address the above issues, enjoying the following properties: (i) Principled: a statistical test to determine the presence of GNE in a graph with few node labels; (ii) General and Explainable: a closed-form solution to estimate the specific type of GNE observed; and (iii) Accurate and Scalable: the integration of GNE for accurate and fast node classification. Applied on real-world graphs, NetEffect discovers the unexpected absence of GNE in numerous graphs, which were recognized to exhibit heterophily. Further, we show that incorporating GNE is effective on node classification. On a million-scale real-world graph, NetEffect achieves over 7 times speedup (14 minutes vs. 2 hours) compared to most competitors.
format Preprint
id arxiv_https___arxiv_org_abs_2301_00270
institution arXiv
publishDate 2022
record_format arxiv
spellingShingle NetEffect: Discovery and Exploitation of Generalized Network Effects
Lee, Meng-Chieh
Shekhar, Shubhranshu
Yoo, Jaemin
Faloutsos, Christos
Social and Information Networks
Machine Learning
Given a large graph with few node labels, how can we (a) identify whether there is generalized network-effects (GNE) or not, (b) estimate GNE to explain the interrelations among node classes, and (c) exploit GNE efficiently to improve the performance on downstream tasks? The knowledge of GNE is valuable for various tasks like node classification, and targeted advertising. However, identifying GNE such as homophily, heterophily or their combination is challenging in real-world graphs due to limited availability of node labels and noisy edges. We propose NetEffect, a graph mining approach to address the above issues, enjoying the following properties: (i) Principled: a statistical test to determine the presence of GNE in a graph with few node labels; (ii) General and Explainable: a closed-form solution to estimate the specific type of GNE observed; and (iii) Accurate and Scalable: the integration of GNE for accurate and fast node classification. Applied on real-world graphs, NetEffect discovers the unexpected absence of GNE in numerous graphs, which were recognized to exhibit heterophily. Further, we show that incorporating GNE is effective on node classification. On a million-scale real-world graph, NetEffect achieves over 7 times speedup (14 minutes vs. 2 hours) compared to most competitors.
title NetEffect: Discovery and Exploitation of Generalized Network Effects
topic Social and Information Networks
Machine Learning
url https://arxiv.org/abs/2301.00270