Predicted Incrementality by Experimentation (PIE) for Ad Measurement

Fuente: arXiv

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Bibliographic Details
Main Authors:	Gordon, Brett R., Moakler, Robert, Zettelmeyer, Florian
Format:	Preprint
Published:	2023
Subjects:	Econometrics
Online Access:	Acceder al recurso
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Internet

https://arxiv.org/abs/2304.06828