Untangling Rhetoric, Pathos, and Aesthetics in Data Visualization

Fuente: arXiv
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Main Authors: Prantl, Verena Ingrid, Moeller, Torsten, Koesten, Laura
Format: Preprint
Published: 2023
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author Prantl, Verena Ingrid
Moeller, Torsten
Koesten, Laura
author_facet Prantl, Verena Ingrid
Moeller, Torsten
Koesten, Laura
contents In contemporary discourse, logos (reason) and, more recently, ethos (credibility) in data communication have been discussed extensively. While the concept of Pathos has enjoyed great interest in the VIS community over the past few years, its connection to similar but relevant concepts like aesthetics and rhetoric remains unexplored. In this paper, we provide definitions of these terms and explore their overlaps and differences in light of their historical development. Examining the historical perspective offers a deeper understanding of how these approaches in science and philosophy have evolved over time, offering a more comprehensive embedding into the design process and its role within it. Drawing from Campbell's seven circumstances, we illustrate how pathos is being used as a rhetorical device in data visualizations today, at times inadvertently.
format Preprint
id arxiv_https___arxiv_org_abs_2304_10540
institution arXiv
publishDate 2023
record_format arxiv
spellingShingle Untangling Rhetoric, Pathos, and Aesthetics in Data Visualization
Prantl, Verena Ingrid
Moeller, Torsten
Koesten, Laura
Human-Computer Interaction
In contemporary discourse, logos (reason) and, more recently, ethos (credibility) in data communication have been discussed extensively. While the concept of Pathos has enjoyed great interest in the VIS community over the past few years, its connection to similar but relevant concepts like aesthetics and rhetoric remains unexplored. In this paper, we provide definitions of these terms and explore their overlaps and differences in light of their historical development. Examining the historical perspective offers a deeper understanding of how these approaches in science and philosophy have evolved over time, offering a more comprehensive embedding into the design process and its role within it. Drawing from Campbell's seven circumstances, we illustrate how pathos is being used as a rhetorical device in data visualizations today, at times inadvertently.
title Untangling Rhetoric, Pathos, and Aesthetics in Data Visualization
topic Human-Computer Interaction
url https://arxiv.org/abs/2304.10540