Strategic Responses to Personalized Pricing and Demand for Privacy: An Experiment

Fuente: arXiv
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Hauptverfasser: Bó, Inácio, Chen, Li, Hakimov, Rustamdjan
Format: Preprint
Veröffentlicht: 2023
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author Bó, Inácio
Chen, Li
Hakimov, Rustamdjan
author_facet Bó, Inácio
Chen, Li
Hakimov, Rustamdjan
contents We consider situations where consumers are aware that a statistical model determines the price of a product based on their observed behavior. Using a novel experiment varying the context similarity between participant data and a product, we find that participants manipulate their responses to a survey about personal characteristics, and manipulation is more successful when the contexts are similar. Moreover, participants demand less privacy, and make less optimal privacy choices when the contexts are less similar. Our findings highlight the importance of data privacy policies in the age of big data, where behavior in seemingly unrelated contexts might affect prices.
format Preprint
id arxiv_https___arxiv_org_abs_2304_11415
institution arXiv
publishDate 2023
record_format arxiv
spellingShingle Strategic Responses to Personalized Pricing and Demand for Privacy: An Experiment
Bó, Inácio
Chen, Li
Hakimov, Rustamdjan
General Economics
Economics
We consider situations where consumers are aware that a statistical model determines the price of a product based on their observed behavior. Using a novel experiment varying the context similarity between participant data and a product, we find that participants manipulate their responses to a survey about personal characteristics, and manipulation is more successful when the contexts are similar. Moreover, participants demand less privacy, and make less optimal privacy choices when the contexts are less similar. Our findings highlight the importance of data privacy policies in the age of big data, where behavior in seemingly unrelated contexts might affect prices.
title Strategic Responses to Personalized Pricing and Demand for Privacy: An Experiment
topic General Economics
Economics
url https://arxiv.org/abs/2304.11415