UP5: Unbiased Foundation Model for Fairness-aware Recommendation

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Main Authors: Hua, Wenyue, Ge, Yingqiang, Xu, Shuyuan, Ji, Jianchao, Zhang, Yongfeng
Format: Preprint
Published: 2023
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author Hua, Wenyue
Ge, Yingqiang
Xu, Shuyuan
Ji, Jianchao
Zhang, Yongfeng
author_facet Hua, Wenyue
Ge, Yingqiang
Xu, Shuyuan
Ji, Jianchao
Zhang, Yongfeng
contents Recent advances in Foundation Models such as Large Language Models (LLMs) have propelled them to the forefront of Recommender Systems (RS). Despite their utility, there is a growing concern that LLMs might inadvertently perpetuate societal stereotypes, resulting in unfair recommendations. Since fairness is critical for RS as many users take it for decision-making and demand fulfillment, this paper focuses on user-side fairness for LLM-based recommendation where the users may require a recommender system to be fair on specific sensitive features such as gender or age. In this paper, we dive into the extent of unfairness exhibited by LLM-based recommender models based on both T5 and LLaMA backbones, and discuss appropriate methods for promoting equitable treatment of users in LLM-based recommendation models. We introduce a novel Counterfactually-Fair-Prompt (CFP) method towards Unbiased Foundation mOdels (UFO) for fairness-aware LLM-based recommendation. Experiments are conducted on two real-world datasets, MovieLens-1M and Insurance, and compared with both matching-based and sequential-based fairness-aware recommendation models. Results show that CFP achieves better recommendation performance with a high level of fairness. Data and code are open-sourced at https://github.com/agiresearch/UP5.
format Preprint
id arxiv_https___arxiv_org_abs_2305_12090
institution arXiv
publishDate 2023
record_format arxiv
spellingShingle UP5: Unbiased Foundation Model for Fairness-aware Recommendation
Hua, Wenyue
Ge, Yingqiang
Xu, Shuyuan
Ji, Jianchao
Zhang, Yongfeng
Information Retrieval
Artificial Intelligence
Computation and Language
Machine Learning
Recent advances in Foundation Models such as Large Language Models (LLMs) have propelled them to the forefront of Recommender Systems (RS). Despite their utility, there is a growing concern that LLMs might inadvertently perpetuate societal stereotypes, resulting in unfair recommendations. Since fairness is critical for RS as many users take it for decision-making and demand fulfillment, this paper focuses on user-side fairness for LLM-based recommendation where the users may require a recommender system to be fair on specific sensitive features such as gender or age. In this paper, we dive into the extent of unfairness exhibited by LLM-based recommender models based on both T5 and LLaMA backbones, and discuss appropriate methods for promoting equitable treatment of users in LLM-based recommendation models. We introduce a novel Counterfactually-Fair-Prompt (CFP) method towards Unbiased Foundation mOdels (UFO) for fairness-aware LLM-based recommendation. Experiments are conducted on two real-world datasets, MovieLens-1M and Insurance, and compared with both matching-based and sequential-based fairness-aware recommendation models. Results show that CFP achieves better recommendation performance with a high level of fairness. Data and code are open-sourced at https://github.com/agiresearch/UP5.
title UP5: Unbiased Foundation Model for Fairness-aware Recommendation
topic Information Retrieval
Artificial Intelligence
Computation and Language
Machine Learning
url https://arxiv.org/abs/2305.12090