Clickbait Detection via Large Language Models

Fuente: arXiv
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Main Authors: Wang, Han, Zhu, Yi, Wang, Ye, Li, Yun, Yuan, Yunhao, Qiang, Jipeng
Format: Preprint
Published: 2023
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_version_ 1866918016089849856
author Wang, Han
Zhu, Yi
Wang, Ye
Li, Yun
Yuan, Yunhao
Qiang, Jipeng
author_facet Wang, Han
Zhu, Yi
Wang, Ye
Li, Yun
Yuan, Yunhao
Qiang, Jipeng
contents Clickbait, which aims to induce users with some surprising and even thrilling headlines for increasing click-through rates, permeates almost all online content publishers, such as news portals and social media. Recently, Large Language Models (LLMs) have emerged as a powerful instrument and achieved tremendous success in a series of NLP downstream tasks. However, it is not yet known whether LLMs can be served as a high-quality clickbait detection system. In this paper, we analyze the performance of LLMs in the few-shot and zero-shot scenarios on several English and Chinese benchmark datasets. Experimental results show that LLMs cannot achieve the best results compared to the state-of-the-art deep and fine-tuning PLMs methods. Different from human intuition, the experiments demonstrated that LLMs cannot make satisfied clickbait detection just by the headlines.
format Preprint
id arxiv_https___arxiv_org_abs_2306_09597
institution arXiv
publishDate 2023
record_format arxiv
spellingShingle Clickbait Detection via Large Language Models
Wang, Han
Zhu, Yi
Wang, Ye
Li, Yun
Yuan, Yunhao
Qiang, Jipeng
Computation and Language
Artificial Intelligence
Clickbait, which aims to induce users with some surprising and even thrilling headlines for increasing click-through rates, permeates almost all online content publishers, such as news portals and social media. Recently, Large Language Models (LLMs) have emerged as a powerful instrument and achieved tremendous success in a series of NLP downstream tasks. However, it is not yet known whether LLMs can be served as a high-quality clickbait detection system. In this paper, we analyze the performance of LLMs in the few-shot and zero-shot scenarios on several English and Chinese benchmark datasets. Experimental results show that LLMs cannot achieve the best results compared to the state-of-the-art deep and fine-tuning PLMs methods. Different from human intuition, the experiments demonstrated that LLMs cannot make satisfied clickbait detection just by the headlines.
title Clickbait Detection via Large Language Models
topic Computation and Language
Artificial Intelligence
url https://arxiv.org/abs/2306.09597