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Main Authors: Black, William, Ilhan, Ercument, Marchini, Andrea, Markeviciute, Vilda
Format: Preprint
Published: 2023
Subjects:
Online Access:https://arxiv.org/abs/2308.08650
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author Black, William
Ilhan, Ercument
Marchini, Andrea
Markeviciute, Vilda
author_facet Black, William
Ilhan, Ercument
Marchini, Andrea
Markeviciute, Vilda
contents This paper presents AdaptEx, a self-service contextual bandit platform widely used at Expedia Group, that leverages multi-armed bandit algorithms to personalize user experiences at scale. AdaptEx considers the unique context of each visitor to select the optimal variants and learns quickly from every interaction they make. It offers a powerful solution to improve user experiences while minimizing the costs and time associated with traditional testing methods. The platform unlocks the ability to iterate towards optimal product solutions quickly, even in ever-changing content and continuous "cold start" situations gracefully.
format Preprint
id arxiv_https___arxiv_org_abs_2308_08650
institution arXiv
publishDate 2023
record_format arxiv
spellingShingle AdaptEx: A Self-Service Contextual Bandit Platform
Black, William
Ilhan, Ercument
Marchini, Andrea
Markeviciute, Vilda
Information Retrieval
Artificial Intelligence
Machine Learning
This paper presents AdaptEx, a self-service contextual bandit platform widely used at Expedia Group, that leverages multi-armed bandit algorithms to personalize user experiences at scale. AdaptEx considers the unique context of each visitor to select the optimal variants and learns quickly from every interaction they make. It offers a powerful solution to improve user experiences while minimizing the costs and time associated with traditional testing methods. The platform unlocks the ability to iterate towards optimal product solutions quickly, even in ever-changing content and continuous "cold start" situations gracefully.
title AdaptEx: A Self-Service Contextual Bandit Platform
topic Information Retrieval
Artificial Intelligence
Machine Learning
url https://arxiv.org/abs/2308.08650