Transformer-empowered Multi-modal Item Embedding for Enhanced Image Search in E-Commerce

Fuente: arXiv
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Main Authors: Liu, Chang, Hou, Peng, Zeng, Anxiang, Yu, Han
Format: Preprint
Published: 2023
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author Liu, Chang
Hou, Peng
Zeng, Anxiang
Yu, Han
author_facet Liu, Chang
Hou, Peng
Zeng, Anxiang
Yu, Han
contents Over the past decade, significant advances have been made in the field of image search for e-commerce applications. Traditional image-to-image retrieval models, which focus solely on image details such as texture, tend to overlook useful semantic information contained within the images. As a result, the retrieved products might possess similar image details, but fail to fulfil the user's search goals. Moreover, the use of image-to-image retrieval models for products containing multiple images results in significant online product feature storage overhead and complex mapping implementations. In this paper, we report the design and deployment of the proposed Multi-modal Item Embedding Model (MIEM) to address these limitations. It is capable of utilizing both textual information and multiple images about a product to construct meaningful product features. By leveraging semantic information from images, MIEM effectively supplements the image search process, improving the overall accuracy of retrieval results. MIEM has become an integral part of the Shopee image search platform. Since its deployment in March 2023, it has achieved a remarkable 9.90% increase in terms of clicks per user and a 4.23% boost in terms of orders per user for the image search feature on the Shopee e-commerce platform.
format Preprint
id arxiv_https___arxiv_org_abs_2311_17954
institution arXiv
publishDate 2023
record_format arxiv
spellingShingle Transformer-empowered Multi-modal Item Embedding for Enhanced Image Search in E-Commerce
Liu, Chang
Hou, Peng
Zeng, Anxiang
Yu, Han
Computer Vision and Pattern Recognition
Over the past decade, significant advances have been made in the field of image search for e-commerce applications. Traditional image-to-image retrieval models, which focus solely on image details such as texture, tend to overlook useful semantic information contained within the images. As a result, the retrieved products might possess similar image details, but fail to fulfil the user's search goals. Moreover, the use of image-to-image retrieval models for products containing multiple images results in significant online product feature storage overhead and complex mapping implementations. In this paper, we report the design and deployment of the proposed Multi-modal Item Embedding Model (MIEM) to address these limitations. It is capable of utilizing both textual information and multiple images about a product to construct meaningful product features. By leveraging semantic information from images, MIEM effectively supplements the image search process, improving the overall accuracy of retrieval results. MIEM has become an integral part of the Shopee image search platform. Since its deployment in March 2023, it has achieved a remarkable 9.90% increase in terms of clicks per user and a 4.23% boost in terms of orders per user for the image search feature on the Shopee e-commerce platform.
title Transformer-empowered Multi-modal Item Embedding for Enhanced Image Search in E-Commerce
topic Computer Vision and Pattern Recognition
url https://arxiv.org/abs/2311.17954