CreativeConnect: Supporting Reference Recombination for Graphic Design Ideation with Generative AI

Fuente: arXiv
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Main Authors: Choi, DaEun, Hong, Sumin, Park, Jeongeon, Chung, John Joon Young, Kim, Juho
Format: Preprint
Published: 2023
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author Choi, DaEun
Hong, Sumin
Park, Jeongeon
Chung, John Joon Young
Kim, Juho
author_facet Choi, DaEun
Hong, Sumin
Park, Jeongeon
Chung, John Joon Young
Kim, Juho
contents Graphic designers often get inspiration through the recombination of references. Our formative study (N=6) reveals that graphic designers focus on conceptual keywords during this process, and want support for discovering the keywords, expanding them, and exploring diverse recombination options of them, while still having room for designers' creativity. We propose CreativeConnect, a system with generative AI pipelines that helps users discover useful elements from the reference image using keywords, recommends relevant keywords, generates diverse recombination options with user-selected keywords, and shows recombinations as sketches with text descriptions. Our user study (N=16) showed that CreativeConnect helped users discover keywords from the reference and generate multiple ideas based on them, ultimately helping users produce more design ideas with higher self-reported creativity compared to the baseline system without generative pipelines. While CreativeConnect was shown effective in ideation, we discussed how CreativeConnect can be extended to support other types of tasks in creativity support.
format Preprint
id arxiv_https___arxiv_org_abs_2312_11949
institution arXiv
publishDate 2023
record_format arxiv
spellingShingle CreativeConnect: Supporting Reference Recombination for Graphic Design Ideation with Generative AI
Choi, DaEun
Hong, Sumin
Park, Jeongeon
Chung, John Joon Young
Kim, Juho
Human-Computer Interaction
Graphic designers often get inspiration through the recombination of references. Our formative study (N=6) reveals that graphic designers focus on conceptual keywords during this process, and want support for discovering the keywords, expanding them, and exploring diverse recombination options of them, while still having room for designers' creativity. We propose CreativeConnect, a system with generative AI pipelines that helps users discover useful elements from the reference image using keywords, recommends relevant keywords, generates diverse recombination options with user-selected keywords, and shows recombinations as sketches with text descriptions. Our user study (N=16) showed that CreativeConnect helped users discover keywords from the reference and generate multiple ideas based on them, ultimately helping users produce more design ideas with higher self-reported creativity compared to the baseline system without generative pipelines. While CreativeConnect was shown effective in ideation, we discussed how CreativeConnect can be extended to support other types of tasks in creativity support.
title CreativeConnect: Supporting Reference Recombination for Graphic Design Ideation with Generative AI
topic Human-Computer Interaction
url https://arxiv.org/abs/2312.11949