Browsing behavior exposes identities on the Web

Fuente: arXiv
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Autori principali: Oliveira, Marcos, Yang, Junran, Griffiths, Daniel, Bonnay, Denis, Kulshrestha, Juhi
Natura: Preprint
Pubblicazione: 2023
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author Oliveira, Marcos
Yang, Junran
Griffiths, Daniel
Bonnay, Denis
Kulshrestha, Juhi
author_facet Oliveira, Marcos
Yang, Junran
Griffiths, Daniel
Bonnay, Denis
Kulshrestha, Juhi
contents How easy is it to uniquely identify a person based solely on their web browsing behavior? Here we show that when people navigate the Web, their online traces produce fingerprints that identify them. Merely the four most visited web domains are enough to identify 95% of the individuals. These digital fingerprints are stable and render high re-identifiability. We demonstrate that we can re-identify 80% of the individuals in separate time slices of data. Such a privacy threat persists even with limited information about individuals' browsing behavior, reinforcing existing concerns around online privacy.
format Preprint
id arxiv_https___arxiv_org_abs_2312_15489
institution arXiv
publishDate 2023
record_format arxiv
spellingShingle Browsing behavior exposes identities on the Web
Oliveira, Marcos
Yang, Junran
Griffiths, Daniel
Bonnay, Denis
Kulshrestha, Juhi
Computers and Society
Information Retrieval
Social and Information Networks
Physics and Society
Applications
How easy is it to uniquely identify a person based solely on their web browsing behavior? Here we show that when people navigate the Web, their online traces produce fingerprints that identify them. Merely the four most visited web domains are enough to identify 95% of the individuals. These digital fingerprints are stable and render high re-identifiability. We demonstrate that we can re-identify 80% of the individuals in separate time slices of data. Such a privacy threat persists even with limited information about individuals' browsing behavior, reinforcing existing concerns around online privacy.
title Browsing behavior exposes identities on the Web
topic Computers and Society
Information Retrieval
Social and Information Networks
Physics and Society
Applications
url https://arxiv.org/abs/2312.15489