Learning from a Generative AI Predecessor -- The Many Motivations for Interacting with Conversational Agents

Fuente: arXiv
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Auteurs principaux: Brinkman, Donald, Grudin, Jonathan
Format: Preprint
Publié: 2023
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author Brinkman, Donald
Grudin, Jonathan
author_facet Brinkman, Donald
Grudin, Jonathan
contents For generative AI to succeed, how engaging a conversationalist must it be? For almost sixty years, some conversational agents have responded to any question or comment to keep a conversation going. In recent years, several utilized machine learning or sophisticated language processing, such as Tay, Xiaoice, Zo, Hugging Face, Kuki, and Replika. Unlike generative AI, they focused on engagement, not expertise. Millions of people were motivated to engage with them. What were the attractions? Will generative AI do better if it is equally engaging, or should it be less engaging? Prior to the emergence of generative AI, we conducted a large-scale quantitative and qualitative analysis to learn what motivated millions of people to engage with one such 'virtual companion,' Microsoft's Zo. We examined the complete chat logs of 2000 anonymized people. We identified over a dozen motivations that people had for interacting with this software. Designers learned different ways to increase engagement. Generative conversational AI does not yet have a clear revenue model to address its high cost. It might benefit from being more engaging, even as it supports productivity and creativity. Our study and analysis point to opportunities and challenges.
format Preprint
id arxiv_https___arxiv_org_abs_2401_02978
institution arXiv
publishDate 2023
record_format arxiv
spellingShingle Learning from a Generative AI Predecessor -- The Many Motivations for Interacting with Conversational Agents
Brinkman, Donald
Grudin, Jonathan
Computation and Language
Artificial Intelligence
Human-Computer Interaction
I.2.0
For generative AI to succeed, how engaging a conversationalist must it be? For almost sixty years, some conversational agents have responded to any question or comment to keep a conversation going. In recent years, several utilized machine learning or sophisticated language processing, such as Tay, Xiaoice, Zo, Hugging Face, Kuki, and Replika. Unlike generative AI, they focused on engagement, not expertise. Millions of people were motivated to engage with them. What were the attractions? Will generative AI do better if it is equally engaging, or should it be less engaging? Prior to the emergence of generative AI, we conducted a large-scale quantitative and qualitative analysis to learn what motivated millions of people to engage with one such 'virtual companion,' Microsoft's Zo. We examined the complete chat logs of 2000 anonymized people. We identified over a dozen motivations that people had for interacting with this software. Designers learned different ways to increase engagement. Generative conversational AI does not yet have a clear revenue model to address its high cost. It might benefit from being more engaging, even as it supports productivity and creativity. Our study and analysis point to opportunities and challenges.
title Learning from a Generative AI Predecessor -- The Many Motivations for Interacting with Conversational Agents
topic Computation and Language
Artificial Intelligence
Human-Computer Interaction
I.2.0
url https://arxiv.org/abs/2401.02978