APA (7th ed.) Citation

Tang, S., Musunuru, S., Zong, B., & Thornton, B. (2024). Quantifying Marketing Performance at Channel-Partner Level by Using Marketing Mix Modeling (MMM) and Shapley Value Regression.

Chicago Style (17th ed.) Citation

Tang, Sean, Sriya Musunuru, Baoshi Zong, and Brooks Thornton. Quantifying Marketing Performance at Channel-Partner Level by Using Marketing Mix Modeling (MMM) and Shapley Value Regression. 2024.

MLA (9th ed.) Citation

Tang, Sean, et al. Quantifying Marketing Performance at Channel-Partner Level by Using Marketing Mix Modeling (MMM) and Shapley Value Regression. 2024.