Quantifying Marketing Performance at Channel-Partner Level by Using Marketing Mix Modeling (MMM) and Shapley Value Regression

Fuente: arXiv

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Bibliographic Details
Main Authors:	Tang, Sean, Musunuru, Sriya, Zong, Baoshi, Thornton, Brooks
Format:	Preprint
Published:	2024
Subjects:	Machine Learning
Online Access:	Acceder al recurso
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Internet

https://arxiv.org/abs/2401.05653