Algorithmic amplification of biases on Google Search

Fuente: arXiv
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Autores principales: Habib, Hussam, Stoldt, Ryan, High, Andrew, Ekdale, Brian, Peterson, Ashley, Biddle, Katy, Ssozi, Javie, Nithyanand, Rishab
Formato: Preprint
Publicado: 2024
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author Habib, Hussam
Stoldt, Ryan
High, Andrew
Ekdale, Brian
Peterson, Ashley
Biddle, Katy
Ssozi, Javie
Nithyanand, Rishab
author_facet Habib, Hussam
Stoldt, Ryan
High, Andrew
Ekdale, Brian
Peterson, Ashley
Biddle, Katy
Ssozi, Javie
Nithyanand, Rishab
contents The evolution of information-seeking processes, driven by search engines like Google, has transformed the access to information people have. This paper investigates how individuals' preexisting attitudes influence the modern information-seeking process, specifically the results presented by Google Search. Through a comprehensive study involving surveys and information-seeking tasks focusing on the topic of abortion, the paper provides four crucial insights: 1) Individuals with opposing attitudes on abortion receive different search results. 2) Individuals express their beliefs in their choice of vocabulary used in formulating the search queries, shaping the outcome of the search. 3) Additionally, the user's search history contributes to divergent results among those with opposing attitudes. 4) Google Search engine reinforces preexisting beliefs in search results. Overall, this study provides insights into the interplay between human biases and algorithmic processes, highlighting the potential for information polarization in modern information-seeking processes.
format Preprint
id arxiv_https___arxiv_org_abs_2401_09044
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Algorithmic amplification of biases on Google Search
Habib, Hussam
Stoldt, Ryan
High, Andrew
Ekdale, Brian
Peterson, Ashley
Biddle, Katy
Ssozi, Javie
Nithyanand, Rishab
Computers and Society
Human-Computer Interaction
Information Retrieval
The evolution of information-seeking processes, driven by search engines like Google, has transformed the access to information people have. This paper investigates how individuals' preexisting attitudes influence the modern information-seeking process, specifically the results presented by Google Search. Through a comprehensive study involving surveys and information-seeking tasks focusing on the topic of abortion, the paper provides four crucial insights: 1) Individuals with opposing attitudes on abortion receive different search results. 2) Individuals express their beliefs in their choice of vocabulary used in formulating the search queries, shaping the outcome of the search. 3) Additionally, the user's search history contributes to divergent results among those with opposing attitudes. 4) Google Search engine reinforces preexisting beliefs in search results. Overall, this study provides insights into the interplay between human biases and algorithmic processes, highlighting the potential for information polarization in modern information-seeking processes.
title Algorithmic amplification of biases on Google Search
topic Computers and Society
Human-Computer Interaction
Information Retrieval
url https://arxiv.org/abs/2401.09044