CounterCLR: Counterfactual Contrastive Learning with Non-random Missing Data in Recommendation

Fuente: arXiv
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Autores principales: Wang, Jun, Li, Haoxuan, Zhang, Chi, Liang, Dongxu, Yu, Enyun, Ou, Wenwu, Wang, Wenjia
Formato: Preprint
Publicado: 2024
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author Wang, Jun
Li, Haoxuan
Zhang, Chi
Liang, Dongxu
Yu, Enyun
Ou, Wenwu
Wang, Wenjia
author_facet Wang, Jun
Li, Haoxuan
Zhang, Chi
Liang, Dongxu
Yu, Enyun
Ou, Wenwu
Wang, Wenjia
contents Recommender systems are designed to learn user preferences from observed feedback and comprise many fundamental tasks, such as rating prediction and post-click conversion rate (pCVR) prediction. However, the observed feedback usually suffer from two issues: selection bias and data sparsity, where biased and insufficient feedback seriously degrade the performance of recommender systems in terms of accuracy and ranking. Existing solutions for handling the issues, such as data imputation and inverse propensity score, are highly susceptible to additional trained imputation or propensity models. In this work, we propose a novel counterfactual contrastive learning framework for recommendation, named CounterCLR, to tackle the problem of non-random missing data by exploiting the advances in contrast learning. Specifically, the proposed CounterCLR employs a deep representation network, called CauNet, to infer non-random missing data in recommendations and perform user preference modeling by further introducing a self-supervised contrastive learning task. Our CounterCLR mitigates the selection bias problem without the need for additional models or estimators, while also enhancing the generalization ability in cases of sparse data. Experiments on real-world datasets demonstrate the effectiveness and superiority of our method.
format Preprint
id arxiv_https___arxiv_org_abs_2402_05740
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle CounterCLR: Counterfactual Contrastive Learning with Non-random Missing Data in Recommendation
Wang, Jun
Li, Haoxuan
Zhang, Chi
Liang, Dongxu
Yu, Enyun
Ou, Wenwu
Wang, Wenjia
Information Retrieval
Recommender systems are designed to learn user preferences from observed feedback and comprise many fundamental tasks, such as rating prediction and post-click conversion rate (pCVR) prediction. However, the observed feedback usually suffer from two issues: selection bias and data sparsity, where biased and insufficient feedback seriously degrade the performance of recommender systems in terms of accuracy and ranking. Existing solutions for handling the issues, such as data imputation and inverse propensity score, are highly susceptible to additional trained imputation or propensity models. In this work, we propose a novel counterfactual contrastive learning framework for recommendation, named CounterCLR, to tackle the problem of non-random missing data by exploiting the advances in contrast learning. Specifically, the proposed CounterCLR employs a deep representation network, called CauNet, to infer non-random missing data in recommendations and perform user preference modeling by further introducing a self-supervised contrastive learning task. Our CounterCLR mitigates the selection bias problem without the need for additional models or estimators, while also enhancing the generalization ability in cases of sparse data. Experiments on real-world datasets demonstrate the effectiveness and superiority of our method.
title CounterCLR: Counterfactual Contrastive Learning with Non-random Missing Data in Recommendation
topic Information Retrieval
url https://arxiv.org/abs/2402.05740