The Ebb and Flow of Brand Loyalty: A 28-Year Bibliometric and Content Analysis

Fuente: arXiv

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Bibliographic Details
Main Authors:	Yazdi, Azin, Ramachandran, Sunder, Mohsenifard, Hoda, Nawaser, Khaled, Sasani, Faraz, Gharleghi, Behrooz
Format:	Preprint
Published:	2024
Subjects:	General Economics Economics
Online Access:	Acceder al recurso
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Internet

https://arxiv.org/abs/2402.13177