Social Convos: Capturing Agendas and Emotions on Social Media

Fuente: arXiv
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Autori principali: Bhaumik, Ankita, Sa, Ning, Katsios, Gregorios, Strzalkowski, Tomek
Natura: Preprint
Pubblicazione: 2024
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author Bhaumik, Ankita
Sa, Ning
Katsios, Gregorios
Strzalkowski, Tomek
author_facet Bhaumik, Ankita
Sa, Ning
Katsios, Gregorios
Strzalkowski, Tomek
contents Social media platforms are popular tools for disseminating targeted information during major public events like elections or pandemics. Systematic analysis of the message traffic can provide valuable insights into prevailing opinions and social dynamics among different segments of the population. We are specifically interested in influence spread, and in particular whether more deliberate influence operations can be detected. However, filtering out the essential messages with telltale influence indicators from the extensive and often chaotic social media traffic is a major challenge. In this paper we present a novel approach to extract influence indicators from messages circulating among groups of users discussing particular topics. We build upon the concept of a convo to identify influential authors who are actively promoting some particular agenda around that topic within the group. We focus on two influence indicators: the (control of) agenda and the use of emotional language.
format Preprint
id arxiv_https___arxiv_org_abs_2402_15571
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Social Convos: Capturing Agendas and Emotions on Social Media
Bhaumik, Ankita
Sa, Ning
Katsios, Gregorios
Strzalkowski, Tomek
Social and Information Networks
Computation and Language
Social media platforms are popular tools for disseminating targeted information during major public events like elections or pandemics. Systematic analysis of the message traffic can provide valuable insights into prevailing opinions and social dynamics among different segments of the population. We are specifically interested in influence spread, and in particular whether more deliberate influence operations can be detected. However, filtering out the essential messages with telltale influence indicators from the extensive and often chaotic social media traffic is a major challenge. In this paper we present a novel approach to extract influence indicators from messages circulating among groups of users discussing particular topics. We build upon the concept of a convo to identify influential authors who are actively promoting some particular agenda around that topic within the group. We focus on two influence indicators: the (control of) agenda and the use of emotional language.
title Social Convos: Capturing Agendas and Emotions on Social Media
topic Social and Information Networks
Computation and Language
url https://arxiv.org/abs/2402.15571