Personalizing Smart Home Privacy Protection With Individuals' Regulatory Focus: Would You Preserve or Enhance Your Information Privacy?
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arXiv
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| Auteurs principaux: | , , , , , , |
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| Format: | Preprint |
| Publié: |
2024
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| _version_ | 1866910346421207040 |
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| author | Anaraky, Reza Ghaiumy Li, Yao Cho, Hichang Huang, Danny Yuxing Byrne, Kaileigh A. Knijnenburg, Bart Nov, Oded |
| author_facet | Anaraky, Reza Ghaiumy Li, Yao Cho, Hichang Huang, Danny Yuxing Byrne, Kaileigh A. Knijnenburg, Bart Nov, Oded |
| contents | In this study, we explore the effectiveness of persuasive messages endorsing the adoption of a privacy protection technology (IoT Inspector) tailored to individuals' regulatory focus (promotion or prevention). We explore if and how regulatory fit (i.e., tuning the goal-pursuit mechanism to individuals' internal regulatory focus) can increase persuasion and adoption. We conducted a between-subject experiment (N = 236) presenting participants with the IoT Inspector in gain ("Privacy Enhancing Technology" -- PET) or loss ("Privacy Preserving Technology" -- PPT) framing. Results show that the effect of regulatory fit on adoption is mediated by trust and privacy calculus processes: prevention-focused users who read the PPT message trust the tool more. Furthermore, privacy calculus favors using the tool when promotion-focused individuals read the PET message. We discuss the contribution of understanding the cognitive mechanisms behind regulatory fit in privacy decision-making to support privacy protection. |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2402_17838 |
| institution | arXiv |
| publishDate | 2024 |
| record_format | arxiv |
| spellingShingle | Personalizing Smart Home Privacy Protection With Individuals' Regulatory Focus: Would You Preserve or Enhance Your Information Privacy? Anaraky, Reza Ghaiumy Li, Yao Cho, Hichang Huang, Danny Yuxing Byrne, Kaileigh A. Knijnenburg, Bart Nov, Oded Human-Computer Interaction In this study, we explore the effectiveness of persuasive messages endorsing the adoption of a privacy protection technology (IoT Inspector) tailored to individuals' regulatory focus (promotion or prevention). We explore if and how regulatory fit (i.e., tuning the goal-pursuit mechanism to individuals' internal regulatory focus) can increase persuasion and adoption. We conducted a between-subject experiment (N = 236) presenting participants with the IoT Inspector in gain ("Privacy Enhancing Technology" -- PET) or loss ("Privacy Preserving Technology" -- PPT) framing. Results show that the effect of regulatory fit on adoption is mediated by trust and privacy calculus processes: prevention-focused users who read the PPT message trust the tool more. Furthermore, privacy calculus favors using the tool when promotion-focused individuals read the PET message. We discuss the contribution of understanding the cognitive mechanisms behind regulatory fit in privacy decision-making to support privacy protection. |
| title | Personalizing Smart Home Privacy Protection With Individuals' Regulatory Focus: Would You Preserve or Enhance Your Information Privacy? |
| topic | Human-Computer Interaction |
| url | https://arxiv.org/abs/2402.17838 |