Leveraging Prompt-Based Large Language Models: Predicting Pandemic Health Decisions and Outcomes Through Social Media Language

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Hauptverfasser: Ding, Xiaohan, Carik, Buse, Gunturi, Uma Sushmitha, Reyna, Valerie, Rho, Eugenia H.
Format: Preprint
Veröffentlicht: 2024
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author Ding, Xiaohan
Carik, Buse
Gunturi, Uma Sushmitha
Reyna, Valerie
Rho, Eugenia H.
author_facet Ding, Xiaohan
Carik, Buse
Gunturi, Uma Sushmitha
Reyna, Valerie
Rho, Eugenia H.
contents We introduce a multi-step reasoning framework using prompt-based LLMs to examine the relationship between social media language patterns and trends in national health outcomes. Grounded in fuzzy-trace theory, which emphasizes the importance of gists of causal coherence in effective health communication, we introduce Role-Based Incremental Coaching (RBIC), a prompt-based LLM framework, to identify gists at-scale. Using RBIC, we systematically extract gists from subreddit discussions opposing COVID-19 health measures (Study 1). We then track how these gists evolve across key events (Study 2) and assess their influence on online engagement (Study 3). Finally, we investigate how the volume of gists is associated with national health trends like vaccine uptake and hospitalizations (Study 4). Our work is the first to empirically link social media linguistic patterns to real-world public health trends, highlighting the potential of prompt-based LLMs in identifying critical online discussion patterns that can form the basis of public health communication strategies.
format Preprint
id arxiv_https___arxiv_org_abs_2403_00994
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Leveraging Prompt-Based Large Language Models: Predicting Pandemic Health Decisions and Outcomes Through Social Media Language
Ding, Xiaohan
Carik, Buse
Gunturi, Uma Sushmitha
Reyna, Valerie
Rho, Eugenia H.
Human-Computer Interaction
Artificial Intelligence
Computation and Language
Social and Information Networks
We introduce a multi-step reasoning framework using prompt-based LLMs to examine the relationship between social media language patterns and trends in national health outcomes. Grounded in fuzzy-trace theory, which emphasizes the importance of gists of causal coherence in effective health communication, we introduce Role-Based Incremental Coaching (RBIC), a prompt-based LLM framework, to identify gists at-scale. Using RBIC, we systematically extract gists from subreddit discussions opposing COVID-19 health measures (Study 1). We then track how these gists evolve across key events (Study 2) and assess their influence on online engagement (Study 3). Finally, we investigate how the volume of gists is associated with national health trends like vaccine uptake and hospitalizations (Study 4). Our work is the first to empirically link social media linguistic patterns to real-world public health trends, highlighting the potential of prompt-based LLMs in identifying critical online discussion patterns that can form the basis of public health communication strategies.
title Leveraging Prompt-Based Large Language Models: Predicting Pandemic Health Decisions and Outcomes Through Social Media Language
topic Human-Computer Interaction
Artificial Intelligence
Computation and Language
Social and Information Networks
url https://arxiv.org/abs/2403.00994