How Spammers and Scammers Leverage AI-Generated Images on Facebook for Audience Growth

Fuente: arXiv
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Main Authors: DiResta, Renee, Goldstein, Josh A.
Format: Preprint
Published: 2024
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author DiResta, Renee
Goldstein, Josh A.
author_facet DiResta, Renee
Goldstein, Josh A.
contents Much of the research and discourse on risks from artificial intelligence (AI) image generators, such as DALL-E and Midjourney, has centered around whether they could be used to inject false information into political discourse. We show that spammers and scammers - seemingly motivated by profit or clout, not ideology - are already using AI-generated images to gain significant traction on Facebook. At times, the Facebook Feed is recommending unlabeled AI-generated images to users who neither follow the Pages posting the images nor realize that the images are AI-generated, highlighting the need for improved transparency and provenance standards as AI models proliferate.
format Preprint
id arxiv_https___arxiv_org_abs_2403_12838
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle How Spammers and Scammers Leverage AI-Generated Images on Facebook for Audience Growth
DiResta, Renee
Goldstein, Josh A.
Computers and Society
Much of the research and discourse on risks from artificial intelligence (AI) image generators, such as DALL-E and Midjourney, has centered around whether they could be used to inject false information into political discourse. We show that spammers and scammers - seemingly motivated by profit or clout, not ideology - are already using AI-generated images to gain significant traction on Facebook. At times, the Facebook Feed is recommending unlabeled AI-generated images to users who neither follow the Pages posting the images nor realize that the images are AI-generated, highlighting the need for improved transparency and provenance standards as AI models proliferate.
title How Spammers and Scammers Leverage AI-Generated Images on Facebook for Audience Growth
topic Computers and Society
url https://arxiv.org/abs/2403.12838