MemeCraft: Contextual and Stance-Driven Multimodal Meme Generation

Fuente: arXiv
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Auteurs principaux: Wang, Han, Lee, Roy Ka-Wei
Format: Preprint
Publié: 2024
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author Wang, Han
Lee, Roy Ka-Wei
author_facet Wang, Han
Lee, Roy Ka-Wei
contents Online memes have emerged as powerful digital cultural artifacts in the age of social media, offering not only humor but also platforms for political discourse, social critique, and information dissemination. Their extensive reach and influence in shaping online communities' sentiments make them invaluable tools for campaigning and promoting ideologies. Despite the development of several meme-generation tools, there remains a gap in their systematic evaluation and their ability to effectively communicate ideologies. Addressing this, we introduce MemeCraft, an innovative meme generator that leverages large language models (LLMs) and visual language models (VLMs) to produce memes advocating specific social movements. MemeCraft presents an end-to-end pipeline, transforming user prompts into compelling multimodal memes without manual intervention. Conscious of the misuse potential in creating divisive content, an intrinsic safety mechanism is embedded to curb hateful meme production.
format Preprint
id arxiv_https___arxiv_org_abs_2403_14652
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle MemeCraft: Contextual and Stance-Driven Multimodal Meme Generation
Wang, Han
Lee, Roy Ka-Wei
Computers and Society
Artificial Intelligence
Computation and Language
Multimedia
I.2.7; I.2.10
Online memes have emerged as powerful digital cultural artifacts in the age of social media, offering not only humor but also platforms for political discourse, social critique, and information dissemination. Their extensive reach and influence in shaping online communities' sentiments make them invaluable tools for campaigning and promoting ideologies. Despite the development of several meme-generation tools, there remains a gap in their systematic evaluation and their ability to effectively communicate ideologies. Addressing this, we introduce MemeCraft, an innovative meme generator that leverages large language models (LLMs) and visual language models (VLMs) to produce memes advocating specific social movements. MemeCraft presents an end-to-end pipeline, transforming user prompts into compelling multimodal memes without manual intervention. Conscious of the misuse potential in creating divisive content, an intrinsic safety mechanism is embedded to curb hateful meme production.
title MemeCraft: Contextual and Stance-Driven Multimodal Meme Generation
topic Computers and Society
Artificial Intelligence
Computation and Language
Multimedia
I.2.7; I.2.10
url https://arxiv.org/abs/2403.14652