APA (7th ed.) Citation

Runge, J., Skokan, I., Zhou, G., & Pauwels, K. (2024). Packaging Up Media Mix Modeling: An Introduction to Robyn's Open-Source Approach.

Chicago Style (17th ed.) Citation

Runge, Julian, Igor Skokan, Gufeng Zhou, and Koen Pauwels. Packaging Up Media Mix Modeling: An Introduction to Robyn's Open-Source Approach. 2024.

MLA (9th ed.) Citation

Runge, Julian, et al. Packaging Up Media Mix Modeling: An Introduction to Robyn's Open-Source Approach. 2024.