Increasing retrofit device adoption in social housing: evidence from two field experiments in Belgium

Fuente: arXiv
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Auteurs principaux: Bielig, Mona, Kacperski, Celina, Kutzner, Florian
Format: Preprint
Publié: 2024
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author Bielig, Mona
Kacperski, Celina
Kutzner, Florian
author_facet Bielig, Mona
Kacperski, Celina
Kutzner, Florian
contents Energy efficient technologies are particularly important for social housing settings: they offer the potential to improve tenants' wellbeing through monetary savings and comfort, while reducing emissions of entire communities. Slow uptake of innovative energy technology in social housing has been associated with a lack of trust and the perceived risks of adoption. To counteract both, we designed a communication campaign for a retrofit technology for heating including social norms for technology adoption and concretely experienced benefits. We report two randomized controlled trials (RCT) in two different social housing communities in Belgium. In the first study, randomization was on housing block level: the communication led to significant higher uptake rates compared to the control group, (b = 1.7, p = .024). In the second study randomization occurred on apartment level, again yielding a significant increase (b = 1.62, p = 0.02), when an interaction with housing blocks was considered. We discuss challenges of conducting randomized controlled trials in social housing communities.
format Preprint
id arxiv_https___arxiv_org_abs_2403_15490
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Increasing retrofit device adoption in social housing: evidence from two field experiments in Belgium
Bielig, Mona
Kacperski, Celina
Kutzner, Florian
Computers and Society
Human-Computer Interaction
Energy efficient technologies are particularly important for social housing settings: they offer the potential to improve tenants' wellbeing through monetary savings and comfort, while reducing emissions of entire communities. Slow uptake of innovative energy technology in social housing has been associated with a lack of trust and the perceived risks of adoption. To counteract both, we designed a communication campaign for a retrofit technology for heating including social norms for technology adoption and concretely experienced benefits. We report two randomized controlled trials (RCT) in two different social housing communities in Belgium. In the first study, randomization was on housing block level: the communication led to significant higher uptake rates compared to the control group, (b = 1.7, p = .024). In the second study randomization occurred on apartment level, again yielding a significant increase (b = 1.62, p = 0.02), when an interaction with housing blocks was considered. We discuss challenges of conducting randomized controlled trials in social housing communities.
title Increasing retrofit device adoption in social housing: evidence from two field experiments in Belgium
topic Computers and Society
Human-Computer Interaction
url https://arxiv.org/abs/2403.15490