A Situation-aware Enhancer for Personalized Recommendation

Fuente: arXiv
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Auteurs principaux: Li, Jiayu, Sun, Peijie, Jiang, Chumeng, Ma, Weizhi, Ai, Qingyao, Zhang, Min
Format: Preprint
Publié: 2024
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author Li, Jiayu
Sun, Peijie
Jiang, Chumeng
Ma, Weizhi
Ai, Qingyao
Zhang, Min
author_facet Li, Jiayu
Sun, Peijie
Jiang, Chumeng
Ma, Weizhi
Ai, Qingyao
Zhang, Min
contents When users interact with Recommender Systems (RecSys), current situations, such as time, location, and environment, significantly influence their preferences. Situations serve as the background for interactions, where relationships between users and items evolve with situation changes. However, existing RecSys treat situations, users, and items on the same level. They can only model the relations between situations and users/items respectively, rather than the dynamic impact of situations on user-item associations (i.e., user preferences). In this paper, we provide a new perspective that takes situations as the preconditions for users' interactions. This perspective allows us to separate situations from user/item representations, and capture situations' influences over the user-item relationship, offering a more comprehensive understanding of situations. Based on it, we propose a novel Situation-Aware Recommender Enhancer (SARE), a pluggable module to integrate situations into various existing RecSys. Since users' perception of situations and situations' impact on preferences are both personalized, SARE includes a Personalized Situation Fusion (PSF) and a User-Conditioned Preference Encoder (UCPE) to model the perception and impact of situations, respectively. We conduct experiments of applying SARE on seven backbones in various settings on two real-world datasets. Experimental results indicate that SARE improves the recommendation performances significantly compared with backbones and SOTA situation-aware baselines.
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id arxiv_https___arxiv_org_abs_2403_18317
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle A Situation-aware Enhancer for Personalized Recommendation
Li, Jiayu
Sun, Peijie
Jiang, Chumeng
Ma, Weizhi
Ai, Qingyao
Zhang, Min
Information Retrieval
When users interact with Recommender Systems (RecSys), current situations, such as time, location, and environment, significantly influence their preferences. Situations serve as the background for interactions, where relationships between users and items evolve with situation changes. However, existing RecSys treat situations, users, and items on the same level. They can only model the relations between situations and users/items respectively, rather than the dynamic impact of situations on user-item associations (i.e., user preferences). In this paper, we provide a new perspective that takes situations as the preconditions for users' interactions. This perspective allows us to separate situations from user/item representations, and capture situations' influences over the user-item relationship, offering a more comprehensive understanding of situations. Based on it, we propose a novel Situation-Aware Recommender Enhancer (SARE), a pluggable module to integrate situations into various existing RecSys. Since users' perception of situations and situations' impact on preferences are both personalized, SARE includes a Personalized Situation Fusion (PSF) and a User-Conditioned Preference Encoder (UCPE) to model the perception and impact of situations, respectively. We conduct experiments of applying SARE on seven backbones in various settings on two real-world datasets. Experimental results indicate that SARE improves the recommendation performances significantly compared with backbones and SOTA situation-aware baselines.
title A Situation-aware Enhancer for Personalized Recommendation
topic Information Retrieval
url https://arxiv.org/abs/2403.18317