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| Main Authors: | , , , |
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| Format: | Preprint |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://arxiv.org/abs/2404.01997 |
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| _version_ | 1866929300465254400 |
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| author | Riedl, Christoph Füller, Johann Hutter, Katja Tellis, Gerard J. |
| author_facet | Riedl, Christoph Füller, Johann Hutter, Katja Tellis, Gerard J. |
| contents | Even though research has repeatedly shown that non-cash incentives can be effective, cash incentives are the de facto standard in crowdsourcing contests. In this multi-study research, we quantify ideators' preferences for non-cash incentives and investigate how allowing ideators to self-select their preferred incentive -- offering ideators a choice between cash and non-cash incentives -- affects their creative performance. We further explore whether the market context of the organization hosting the contest -- social (non-profit) or monetary (for-profit) -- moderates incentive preferences and their effectiveness. We find that individuals exhibit heterogeneous incentive preferences and often prefer non-cash incentives, even in for-profit contexts. Offering ideators a choice of incentives can enhance creative performance. Market context moderates the effect of incentives, such that ideators who receive non-cash incentives in for-profit contexts tend to exert less effort. We show that heterogeneity of ideators' preferences (and the ability to satisfy diverse preferences with suitably diverse incentive options) is a critical boundary condition to realizing benefits from offering ideators a choice of incentives. We provide managers with guidance to design effective incentives by improving incentive-preference fit for ideators. |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2404_01997 |
| institution | arXiv |
| publishDate | 2024 |
| record_format | arxiv |
| spellingShingle | Cash or Non-Cash? Unveiling Ideators' Incentive Preferences in Crowdsourcing Contests Riedl, Christoph Füller, Johann Hutter, Katja Tellis, Gerard J. Human-Computer Interaction Computer Science and Game Theory Even though research has repeatedly shown that non-cash incentives can be effective, cash incentives are the de facto standard in crowdsourcing contests. In this multi-study research, we quantify ideators' preferences for non-cash incentives and investigate how allowing ideators to self-select their preferred incentive -- offering ideators a choice between cash and non-cash incentives -- affects their creative performance. We further explore whether the market context of the organization hosting the contest -- social (non-profit) or monetary (for-profit) -- moderates incentive preferences and their effectiveness. We find that individuals exhibit heterogeneous incentive preferences and often prefer non-cash incentives, even in for-profit contexts. Offering ideators a choice of incentives can enhance creative performance. Market context moderates the effect of incentives, such that ideators who receive non-cash incentives in for-profit contexts tend to exert less effort. We show that heterogeneity of ideators' preferences (and the ability to satisfy diverse preferences with suitably diverse incentive options) is a critical boundary condition to realizing benefits from offering ideators a choice of incentives. We provide managers with guidance to design effective incentives by improving incentive-preference fit for ideators. |
| title | Cash or Non-Cash? Unveiling Ideators' Incentive Preferences in Crowdsourcing Contests |
| topic | Human-Computer Interaction Computer Science and Game Theory |
| url | https://arxiv.org/abs/2404.01997 |