Pearson, S., & Malthouse, E. (2024). Fifth Generation IMC: Expanding the scope to Profit, People, and the Planet.
Chicago Style (17th ed.) CitationPearson, Stewart, and Edward Malthouse. Fifth Generation IMC: Expanding the Scope to Profit, People, and the Planet. 2024.
MLA (9th ed.) CitationPearson, Stewart, and Edward Malthouse. Fifth Generation IMC: Expanding the Scope to Profit, People, and the Planet. 2024.
Warning: These citations may not always be 100% accurate.