APA (7th ed.) Citation

Churchill, V., Li, H. A., & Xiu, D. (2024). Unraveling Consumer Purchase Journey Using Neural Network Models.

Chicago Style (17th ed.) Citation

Churchill, Victor, H. Alice Li, and Dongbin Xiu. Unraveling Consumer Purchase Journey Using Neural Network Models. 2024.

MLA (9th ed.) Citation

Churchill, Victor, et al. Unraveling Consumer Purchase Journey Using Neural Network Models. 2024.