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Main Authors: Deng, Haoxiang, Zhu, Yi, Wang, Ye, Qiang, Jipeng, Yuan, Yunhao, Li, Yun, Zhang, Runmei
Format: Preprint
Published: 2024
Subjects:
Online Access:https://arxiv.org/abs/2404.11206
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author Deng, Haoxiang
Zhu, Yi
Wang, Ye
Qiang, Jipeng
Yuan, Yunhao
Li, Yun
Zhang, Runmei
author_facet Deng, Haoxiang
Zhu, Yi
Wang, Ye
Qiang, Jipeng
Yuan, Yunhao
Li, Yun
Zhang, Runmei
contents Clickbaits are surprising social posts or deceptive news headlines that attempt to lure users for more clicks, which have posted at unprecedented rates for more profit or commercial revenue. The spread of clickbait has significant negative impacts on the users, which brings users misleading or even click-jacking attacks. Different from fake news, the crucial problem in clickbait detection is determining whether the headline matches the corresponding content. Most existing methods compute the semantic similarity between the headlines and contents for detecting clickbait. However, due to significant differences in length and semantic features between headlines and contents, directly calculating semantic similarity is often difficult to summarize the relationship between them. To address this problem, we propose a prompt-tuning method for clickbait detection via text summarization in this paper, text summarization is introduced to summarize the contents, and clickbait detection is performed based on the similarity between the generated summary and the contents. Specifically, we first introduce a two-stage text summarization model to produce high-quality news summaries based on pre-trained language models, and then both the headlines and new generated summaries are incorporated as the inputs for prompt-tuning. Additionally, a variety of strategies are conducted to incorporate external knowledge for improving the performance of clickbait detection. The extensive experiments on well-known clickbait detection datasets demonstrate that our method achieved state-of-the-art performance.
format Preprint
id arxiv_https___arxiv_org_abs_2404_11206
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Prompt-tuning for Clickbait Detection via Text Summarization
Deng, Haoxiang
Zhu, Yi
Wang, Ye
Qiang, Jipeng
Yuan, Yunhao
Li, Yun
Zhang, Runmei
Computation and Language
Clickbaits are surprising social posts or deceptive news headlines that attempt to lure users for more clicks, which have posted at unprecedented rates for more profit or commercial revenue. The spread of clickbait has significant negative impacts on the users, which brings users misleading or even click-jacking attacks. Different from fake news, the crucial problem in clickbait detection is determining whether the headline matches the corresponding content. Most existing methods compute the semantic similarity between the headlines and contents for detecting clickbait. However, due to significant differences in length and semantic features between headlines and contents, directly calculating semantic similarity is often difficult to summarize the relationship between them. To address this problem, we propose a prompt-tuning method for clickbait detection via text summarization in this paper, text summarization is introduced to summarize the contents, and clickbait detection is performed based on the similarity between the generated summary and the contents. Specifically, we first introduce a two-stage text summarization model to produce high-quality news summaries based on pre-trained language models, and then both the headlines and new generated summaries are incorporated as the inputs for prompt-tuning. Additionally, a variety of strategies are conducted to incorporate external knowledge for improving the performance of clickbait detection. The extensive experiments on well-known clickbait detection datasets demonstrate that our method achieved state-of-the-art performance.
title Prompt-tuning for Clickbait Detection via Text Summarization
topic Computation and Language
url https://arxiv.org/abs/2404.11206