Challenging Negative Gender Stereotypes: A Study on the Effectiveness of Automated Counter-Stereotypes

Fuente: arXiv
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Hauptverfasser: Nejadgholi, Isar, Fraser, Kathleen C., Kerkhof, Anna, Kiritchenko, Svetlana
Format: Preprint
Veröffentlicht: 2024
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author Nejadgholi, Isar
Fraser, Kathleen C.
Kerkhof, Anna
Kiritchenko, Svetlana
author_facet Nejadgholi, Isar
Fraser, Kathleen C.
Kerkhof, Anna
Kiritchenko, Svetlana
contents Gender stereotypes are pervasive beliefs about individuals based on their gender that play a significant role in shaping societal attitudes, behaviours, and even opportunities. Recognizing the negative implications of gender stereotypes, particularly in online communications, this study investigates eleven strategies to automatically counter-act and challenge these views. We present AI-generated gender-based counter-stereotypes to (self-identified) male and female study participants and ask them to assess their offensiveness, plausibility, and potential effectiveness. The strategies of counter-facts and broadening universals (i.e., stating that anyone can have a trait regardless of group membership) emerged as the most robust approaches, while humour, perspective-taking, counter-examples, and empathy for the speaker were perceived as less effective. Also, the differences in ratings were more pronounced for stereotypes about the different targets than between the genders of the raters. Alarmingly, many AI-generated counter-stereotypes were perceived as offensive and/or implausible. Our analysis and the collected dataset offer foundational insight into counter-stereotype generation, guiding future efforts to develop strategies that effectively challenge gender stereotypes in online interactions.
format Preprint
id arxiv_https___arxiv_org_abs_2404_11845
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Challenging Negative Gender Stereotypes: A Study on the Effectiveness of Automated Counter-Stereotypes
Nejadgholi, Isar
Fraser, Kathleen C.
Kerkhof, Anna
Kiritchenko, Svetlana
Computation and Language
Computers and Society
Gender stereotypes are pervasive beliefs about individuals based on their gender that play a significant role in shaping societal attitudes, behaviours, and even opportunities. Recognizing the negative implications of gender stereotypes, particularly in online communications, this study investigates eleven strategies to automatically counter-act and challenge these views. We present AI-generated gender-based counter-stereotypes to (self-identified) male and female study participants and ask them to assess their offensiveness, plausibility, and potential effectiveness. The strategies of counter-facts and broadening universals (i.e., stating that anyone can have a trait regardless of group membership) emerged as the most robust approaches, while humour, perspective-taking, counter-examples, and empathy for the speaker were perceived as less effective. Also, the differences in ratings were more pronounced for stereotypes about the different targets than between the genders of the raters. Alarmingly, many AI-generated counter-stereotypes were perceived as offensive and/or implausible. Our analysis and the collected dataset offer foundational insight into counter-stereotype generation, guiding future efforts to develop strategies that effectively challenge gender stereotypes in online interactions.
title Challenging Negative Gender Stereotypes: A Study on the Effectiveness of Automated Counter-Stereotypes
topic Computation and Language
Computers and Society
url https://arxiv.org/abs/2404.11845