A comparison of online search engine autocompletion in Google and Baidu
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arXiv
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| Auteurs principaux: | , , , |
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| Format: | Preprint |
| Publié: |
2024
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| _version_ | 1866916234046472192 |
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| author | Liu, Geng Pinoli, Pietro Ceri, Stefano Pierri, Francesco |
| author_facet | Liu, Geng Pinoli, Pietro Ceri, Stefano Pierri, Francesco |
| contents | Warning: This paper contains content that may be offensive or upsetting. Online search engine auto-completions make it faster for users to search and access information. However, they also have the potential to reinforce and promote stereotypes and negative opinions about a variety of social groups. We study the characteristics of search auto-completions in two different linguistic and cultural contexts: Baidu and Google. We find differences between the two search engines in the way they suppress or modify original queries, and we highlight a concerning presence of negative suggestions across all social groups. Our study highlights the need for more refined, culturally sensitive moderation strategies in current language technologies. |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2405_01917 |
| institution | arXiv |
| publishDate | 2024 |
| record_format | arxiv |
| spellingShingle | A comparison of online search engine autocompletion in Google and Baidu Liu, Geng Pinoli, Pietro Ceri, Stefano Pierri, Francesco Computers and Society Warning: This paper contains content that may be offensive or upsetting. Online search engine auto-completions make it faster for users to search and access information. However, they also have the potential to reinforce and promote stereotypes and negative opinions about a variety of social groups. We study the characteristics of search auto-completions in two different linguistic and cultural contexts: Baidu and Google. We find differences between the two search engines in the way they suppress or modify original queries, and we highlight a concerning presence of negative suggestions across all social groups. Our study highlights the need for more refined, culturally sensitive moderation strategies in current language technologies. |
| title | A comparison of online search engine autocompletion in Google and Baidu |
| topic | Computers and Society |
| url | https://arxiv.org/abs/2405.01917 |