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Main Authors: Shi, Yuanchen, Ma, Biao, Zhang, Longyin, Kong, Fang
Format: Preprint
Published: 2024
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Online Access:https://arxiv.org/abs/2405.08427
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author Shi, Yuanchen
Ma, Biao
Zhang, Longyin
Kong, Fang
author_facet Shi, Yuanchen
Ma, Biao
Zhang, Longyin
Kong, Fang
contents Stickers are increasingly used in social media to express sentiment and intent. Despite their significant impact on sentiment analysis and intent recognition, little research has been conducted in this area. To address this gap, we propose a new task: \textbf{M}ultimodal chat \textbf{S}entiment \textbf{A}nalysis and \textbf{I}ntent \textbf{R}ecognition involving \textbf{S}tickers (MSAIRS). Additionally, we introduce a novel multimodal dataset containing Chinese chat records and stickers excerpted from several mainstream social media platforms. Our dataset includes paired data with the same text but different stickers, the same sticker but different contexts, and various stickers consisting of the same images with different texts, allowing us to better understand the impact of stickers on chat sentiment and intent. We also propose an effective multimodal joint model, MMSAIR, featuring differential vector construction and cascaded attention mechanisms for enhanced multimodal fusion. Our experiments demonstrate the necessity and effectiveness of jointly modeling sentiment and intent, as they mutually reinforce each other's recognition accuracy. MMSAIR significantly outperforms traditional models and advanced MLLMs, demonstrating the challenge and uniqueness of sticker interpretation in social media. Our dataset and code are available on https://github.com/FakerBoom/MSAIRS-Dataset.
format Preprint
id arxiv_https___arxiv_org_abs_2405_08427
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Impact of Stickers on Multimodal Sentiment and Intent in Social Media: A New Task, Dataset and Baseline
Shi, Yuanchen
Ma, Biao
Zhang, Longyin
Kong, Fang
Computation and Language
Artificial Intelligence
Stickers are increasingly used in social media to express sentiment and intent. Despite their significant impact on sentiment analysis and intent recognition, little research has been conducted in this area. To address this gap, we propose a new task: \textbf{M}ultimodal chat \textbf{S}entiment \textbf{A}nalysis and \textbf{I}ntent \textbf{R}ecognition involving \textbf{S}tickers (MSAIRS). Additionally, we introduce a novel multimodal dataset containing Chinese chat records and stickers excerpted from several mainstream social media platforms. Our dataset includes paired data with the same text but different stickers, the same sticker but different contexts, and various stickers consisting of the same images with different texts, allowing us to better understand the impact of stickers on chat sentiment and intent. We also propose an effective multimodal joint model, MMSAIR, featuring differential vector construction and cascaded attention mechanisms for enhanced multimodal fusion. Our experiments demonstrate the necessity and effectiveness of jointly modeling sentiment and intent, as they mutually reinforce each other's recognition accuracy. MMSAIR significantly outperforms traditional models and advanced MLLMs, demonstrating the challenge and uniqueness of sticker interpretation in social media. Our dataset and code are available on https://github.com/FakerBoom/MSAIRS-Dataset.
title Impact of Stickers on Multimodal Sentiment and Intent in Social Media: A New Task, Dataset and Baseline
topic Computation and Language
Artificial Intelligence
url https://arxiv.org/abs/2405.08427