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Hauptverfasser: Elsayed, Shereen, Rashed, Ahmed, Schmidt-Thieme, Lars
Format: Preprint
Veröffentlicht: 2024
Schlagworte:
Online-Zugang:https://arxiv.org/abs/2405.09638
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author Elsayed, Shereen
Rashed, Ahmed
Schmidt-Thieme, Lars
author_facet Elsayed, Shereen
Rashed, Ahmed
Schmidt-Thieme, Lars
contents In the context of recommendation systems, addressing multi-behavioral user interactions has become vital for understanding the evolving user behavior. Recent models utilize techniques like graph neural networks and attention mechanisms for modeling diverse behaviors, but capturing sequential patterns in historical interactions remains challenging. To tackle this, we introduce Hierarchical Masked Attention for multi-behavior recommendation (HMAR). Specifically, our approach applies masked self-attention to items of the same behavior, followed by self-attention across all behaviors. Additionally, we propose historical behavior indicators to encode the historical frequency of each items behavior in the input sequence. Furthermore, the HMAR model operates in a multi-task setting, allowing it to learn item behaviors and their associated ranking scores concurrently. Extensive experimental results on four real-world datasets demonstrate that our proposed model outperforms state-of-the-art methods. Our code and datasets are available here (https://github.com/Shereen-Elsayed/HMAR).
format Preprint
id arxiv_https___arxiv_org_abs_2405_09638
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle HMAR: Hierarchical Masked Attention for Multi-Behaviour Recommendation
Elsayed, Shereen
Rashed, Ahmed
Schmidt-Thieme, Lars
Information Retrieval
Machine Learning
In the context of recommendation systems, addressing multi-behavioral user interactions has become vital for understanding the evolving user behavior. Recent models utilize techniques like graph neural networks and attention mechanisms for modeling diverse behaviors, but capturing sequential patterns in historical interactions remains challenging. To tackle this, we introduce Hierarchical Masked Attention for multi-behavior recommendation (HMAR). Specifically, our approach applies masked self-attention to items of the same behavior, followed by self-attention across all behaviors. Additionally, we propose historical behavior indicators to encode the historical frequency of each items behavior in the input sequence. Furthermore, the HMAR model operates in a multi-task setting, allowing it to learn item behaviors and their associated ranking scores concurrently. Extensive experimental results on four real-world datasets demonstrate that our proposed model outperforms state-of-the-art methods. Our code and datasets are available here (https://github.com/Shereen-Elsayed/HMAR).
title HMAR: Hierarchical Masked Attention for Multi-Behaviour Recommendation
topic Information Retrieval
Machine Learning
url https://arxiv.org/abs/2405.09638