Give and Take: An End-To-End Investigation of Giveaway Scam Conversion Rates

Fuente: arXiv
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Auteurs principaux: Liu, Enze, Kappos, George, Mugnier, Eric, Invernizzi, Luca, Savage, Stefan, Tao, David, Thomas, Kurt, Voelker, Geoffrey M., Meiklejohn, Sarah
Format: Preprint
Publié: 2024
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author Liu, Enze
Kappos, George
Mugnier, Eric
Invernizzi, Luca
Savage, Stefan
Tao, David
Thomas, Kurt
Voelker, Geoffrey M.
Meiklejohn, Sarah
author_facet Liu, Enze
Kappos, George
Mugnier, Eric
Invernizzi, Luca
Savage, Stefan
Tao, David
Thomas, Kurt
Voelker, Geoffrey M.
Meiklejohn, Sarah
contents Scams -- fraudulent schemes designed to swindle money from victims -- have existed for as long as recorded history. However, the Internet's combination of low communication cost, global reach, and functional anonymity has allowed scam volumes to reach new heights. Designing effective interventions requires first understanding the context: how scammers reach potential victims, the earnings they make, and any potential bottlenecks for durable interventions. In this short paper, we focus on these questions in the context of cryptocurrency giveaway scams, where victims are tricked into irreversibly transferring funds to scammers under the pretense of even greater returns. Combining data from Twitter, YouTube and Twitch livestreams, landing pages, and cryptocurrency blockchains, we measure how giveaway scams operate at scale. We find that 1 in 1000 scam tweets, and 4 in 100,000 livestream views, net a victim, and that scammers managed to extract nearly \$4.62 million from just hundreds of victims during our measurement window.
format Preprint
id arxiv_https___arxiv_org_abs_2405_09757
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Give and Take: An End-To-End Investigation of Giveaway Scam Conversion Rates
Liu, Enze
Kappos, George
Mugnier, Eric
Invernizzi, Luca
Savage, Stefan
Tao, David
Thomas, Kurt
Voelker, Geoffrey M.
Meiklejohn, Sarah
Cryptography and Security
Scams -- fraudulent schemes designed to swindle money from victims -- have existed for as long as recorded history. However, the Internet's combination of low communication cost, global reach, and functional anonymity has allowed scam volumes to reach new heights. Designing effective interventions requires first understanding the context: how scammers reach potential victims, the earnings they make, and any potential bottlenecks for durable interventions. In this short paper, we focus on these questions in the context of cryptocurrency giveaway scams, where victims are tricked into irreversibly transferring funds to scammers under the pretense of even greater returns. Combining data from Twitter, YouTube and Twitch livestreams, landing pages, and cryptocurrency blockchains, we measure how giveaway scams operate at scale. We find that 1 in 1000 scam tweets, and 4 in 100,000 livestream views, net a victim, and that scammers managed to extract nearly \$4.62 million from just hundreds of victims during our measurement window.
title Give and Take: An End-To-End Investigation of Giveaway Scam Conversion Rates
topic Cryptography and Security
url https://arxiv.org/abs/2405.09757