LinkedIn Post Embeddings: Industrial Scale Embedding Generation and Usage across LinkedIn

Fuente: arXiv
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Auteurs principaux: Ramanujam, Sudarshan Srinivasa, Bindal, Akanksha, Jiang, Yu, Hazen, Timothy J., Golland, David, Zhang, Fengyu, Sun, Daqi, Li, Wanning, Tiwana, Birjodh Singh, Dangi, Siddharth, Yan, Peng
Format: Preprint
Publié: 2024
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author Ramanujam, Sudarshan Srinivasa
Bindal, Akanksha
Jiang, Yu
Hazen, Timothy J.
Golland, David
Zhang, Fengyu
Sun, Daqi
Li, Wanning
Tiwana, Birjodh Singh
Dangi, Siddharth
Yan, Peng
author_facet Ramanujam, Sudarshan Srinivasa
Bindal, Akanksha
Jiang, Yu
Hazen, Timothy J.
Golland, David
Zhang, Fengyu
Sun, Daqi
Li, Wanning
Tiwana, Birjodh Singh
Dangi, Siddharth
Yan, Peng
contents A post embedding (representation of text in embedding space that effectively captures semantic meaning) is a foundational component of LinkedIn that is consumed by product surfaces in retrieval and ranking (e.g., ranking posts in the feed or video tab). This paper presents the post embeddings used at LinkedIn, where a pre-trained transformer-based large language model (LLM) is taken as input and fine-tuned using multi-task learning across a diverse set of semantic labeling tasks. We observe positive transfer, leading to improved performance across all tasks, compared to training them independently. The generated post embeddings outperform baseline models in zero-shot learning, demonstrating its potential for broader applicability. Furthermore, the generated post embeddings' performance surpasses that of OpenAI's ADA-001 and ADA-002 embeddings on LinkedIn specific datasets and tasks. We also describe the offline evaluation methodology and the deployment to our near-line infrastructure, which makes the post embedding available for use within minutes of post creation for any downstream application. We present how the embeddings were applied in the Feed product surface, in both ranking and retrieval stages, and showcase the real world online impact to demonstrate the superior performance of these embeddings. Finally, we also share the results of applying the embeddings to the retrieval system of our video ranking product surface in LinkedIn. These embeddings have been battle-tested in production at LinkedIn for over two years, consistently powering multiple products.
format Preprint
id arxiv_https___arxiv_org_abs_2405_11344
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle LinkedIn Post Embeddings: Industrial Scale Embedding Generation and Usage across LinkedIn
Ramanujam, Sudarshan Srinivasa
Bindal, Akanksha
Jiang, Yu
Hazen, Timothy J.
Golland, David
Zhang, Fengyu
Sun, Daqi
Li, Wanning
Tiwana, Birjodh Singh
Dangi, Siddharth
Yan, Peng
Machine Learning
Artificial Intelligence
A post embedding (representation of text in embedding space that effectively captures semantic meaning) is a foundational component of LinkedIn that is consumed by product surfaces in retrieval and ranking (e.g., ranking posts in the feed or video tab). This paper presents the post embeddings used at LinkedIn, where a pre-trained transformer-based large language model (LLM) is taken as input and fine-tuned using multi-task learning across a diverse set of semantic labeling tasks. We observe positive transfer, leading to improved performance across all tasks, compared to training them independently. The generated post embeddings outperform baseline models in zero-shot learning, demonstrating its potential for broader applicability. Furthermore, the generated post embeddings' performance surpasses that of OpenAI's ADA-001 and ADA-002 embeddings on LinkedIn specific datasets and tasks. We also describe the offline evaluation methodology and the deployment to our near-line infrastructure, which makes the post embedding available for use within minutes of post creation for any downstream application. We present how the embeddings were applied in the Feed product surface, in both ranking and retrieval stages, and showcase the real world online impact to demonstrate the superior performance of these embeddings. Finally, we also share the results of applying the embeddings to the retrieval system of our video ranking product surface in LinkedIn. These embeddings have been battle-tested in production at LinkedIn for over two years, consistently powering multiple products.
title LinkedIn Post Embeddings: Industrial Scale Embedding Generation and Usage across LinkedIn
topic Machine Learning
Artificial Intelligence
url https://arxiv.org/abs/2405.11344