Optimizing Search Advertising Strategies: Integrating Reinforcement Learning with Generalized Second-Price Auctions for Enhanced Ad Ranking and Bidding

Fuente: arXiv

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Bibliographic Details
Main Authors:	Zhou, Chang, Zhao, Yang, Cao, Jin, Shen, Yi, Cui, Xiaoling, Cheng, Chiyu
Format:	Preprint
Published:	2024
Subjects:	Machine Learning
Online Access:	Acceder al recurso
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Internet

https://arxiv.org/abs/2405.13381