Creativity Has Left the Chat: The Price of Debiasing Language Models

Fuente: arXiv
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Autore principale: Mohammadi, Behnam
Natura: Preprint
Pubblicazione: 2024
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author Mohammadi, Behnam
author_facet Mohammadi, Behnam
contents Large Language Models (LLMs) have revolutionized natural language processing but can exhibit biases and may generate toxic content. While alignment techniques like Reinforcement Learning from Human Feedback (RLHF) reduce these issues, their impact on creativity, defined as syntactic and semantic diversity, remains unexplored. We investigate the unintended consequences of RLHF on the creativity of LLMs through three experiments focusing on the Llama-2 series. Our findings reveal that aligned models exhibit lower entropy in token predictions, form distinct clusters in the embedding space, and gravitate towards "attractor states", indicating limited output diversity. Our findings have significant implications for marketers who rely on LLMs for creative tasks such as copywriting, ad creation, and customer persona generation. The trade-off between consistency and creativity in aligned models should be carefully considered when selecting the appropriate model for a given application. We also discuss the importance of prompt engineering in harnessing the creative potential of base models.
format Preprint
id arxiv_https___arxiv_org_abs_2406_05587
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Creativity Has Left the Chat: The Price of Debiasing Language Models
Mohammadi, Behnam
Computation and Language
Artificial Intelligence
Large Language Models (LLMs) have revolutionized natural language processing but can exhibit biases and may generate toxic content. While alignment techniques like Reinforcement Learning from Human Feedback (RLHF) reduce these issues, their impact on creativity, defined as syntactic and semantic diversity, remains unexplored. We investigate the unintended consequences of RLHF on the creativity of LLMs through three experiments focusing on the Llama-2 series. Our findings reveal that aligned models exhibit lower entropy in token predictions, form distinct clusters in the embedding space, and gravitate towards "attractor states", indicating limited output diversity. Our findings have significant implications for marketers who rely on LLMs for creative tasks such as copywriting, ad creation, and customer persona generation. The trade-off between consistency and creativity in aligned models should be carefully considered when selecting the appropriate model for a given application. We also discuss the importance of prompt engineering in harnessing the creative potential of base models.
title Creativity Has Left the Chat: The Price of Debiasing Language Models
topic Computation and Language
Artificial Intelligence
url https://arxiv.org/abs/2406.05587