ECAT: A Entire space Continual and Adaptive Transfer Learning Framework for Cross-Domain Recommendation

Fuente: arXiv
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Auteurs principaux: Hou, Chaoqun, Zhou, Yuanhang, Cao, Yi, Liu, Tong
Format: Preprint
Publié: 2024
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author Hou, Chaoqun
Zhou, Yuanhang
Cao, Yi
Liu, Tong
author_facet Hou, Chaoqun
Zhou, Yuanhang
Cao, Yi
Liu, Tong
contents In industrial recommendation systems, there are several mini-apps designed to meet the diverse interests and needs of users. The sample space of them is merely a small subset of the entire space, making it challenging to train an efficient model. In recent years, there have been many excellent studies related to cross-domain recommendation aimed at mitigating the problem of data sparsity. However, few of them have simultaneously considered the adaptability of both sample and representation continual transfer setting to the target task. To overcome the above issue, we propose a Entire space Continual and Adaptive Transfer learning framework called ECAT which includes two core components: First, as for sample transfer, we propose a two-stage method that realizes a coarse-to-fine process. Specifically, we perform an initial selection through a graph-guided method, followed by a fine-grained selection using domain adaptation method. Second, we propose an adaptive knowledge distillation method for continually transferring the representations from a model that is well-trained on the entire space dataset. ECAT enables full utilization of the entire space samples and representations under the supervision of the target task, while avoiding negative migration. Comprehensive experiments on real-world industrial datasets from Taobao show that ECAT advances state-of-the-art performance on offline metrics, and brings +13.6% CVR and +8.6% orders for Baiyibutie, a famous mini-app of Taobao.
format Preprint
id arxiv_https___arxiv_org_abs_2407_02542
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle ECAT: A Entire space Continual and Adaptive Transfer Learning Framework for Cross-Domain Recommendation
Hou, Chaoqun
Zhou, Yuanhang
Cao, Yi
Liu, Tong
Information Retrieval
Artificial Intelligence
Machine Learning
In industrial recommendation systems, there are several mini-apps designed to meet the diverse interests and needs of users. The sample space of them is merely a small subset of the entire space, making it challenging to train an efficient model. In recent years, there have been many excellent studies related to cross-domain recommendation aimed at mitigating the problem of data sparsity. However, few of them have simultaneously considered the adaptability of both sample and representation continual transfer setting to the target task. To overcome the above issue, we propose a Entire space Continual and Adaptive Transfer learning framework called ECAT which includes two core components: First, as for sample transfer, we propose a two-stage method that realizes a coarse-to-fine process. Specifically, we perform an initial selection through a graph-guided method, followed by a fine-grained selection using domain adaptation method. Second, we propose an adaptive knowledge distillation method for continually transferring the representations from a model that is well-trained on the entire space dataset. ECAT enables full utilization of the entire space samples and representations under the supervision of the target task, while avoiding negative migration. Comprehensive experiments on real-world industrial datasets from Taobao show that ECAT advances state-of-the-art performance on offline metrics, and brings +13.6% CVR and +8.6% orders for Baiyibutie, a famous mini-app of Taobao.
title ECAT: A Entire space Continual and Adaptive Transfer Learning Framework for Cross-Domain Recommendation
topic Information Retrieval
Artificial Intelligence
Machine Learning
url https://arxiv.org/abs/2407.02542