Enhancing Social Media Personalization: Dynamic User Profile Embeddings and Multimodal Contextual Analysis Using Transformer Models

Fuente: arXiv
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Autor principal: Vachharajani, Pranav
Formato: Preprint
Publicado: 2024
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author Vachharajani, Pranav
author_facet Vachharajani, Pranav
contents This study investigates the impact of dynamic user profile embedding on personalized context-aware experiences in social networks. A comparative analysis of multilingual and English transformer models was performed on a dataset of over twenty million data points. The analysis included a wide range of metrics and performance indicators to compare dynamic profile embeddings versus non-embeddings (effectively static profile embeddings). A comparative study using degradation functions was conducted. Extensive testing and research confirmed that dynamic embedding successfully tracks users' changing tastes and preferences, providing more accurate recommendations and higher user engagement. These results are important for social media platforms aiming to improve user experience through relevant features and sophisticated recommendation engines.
format Preprint
id arxiv_https___arxiv_org_abs_2407_07925
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Enhancing Social Media Personalization: Dynamic User Profile Embeddings and Multimodal Contextual Analysis Using Transformer Models
Vachharajani, Pranav
Information Retrieval
Artificial Intelligence
Social and Information Networks
This study investigates the impact of dynamic user profile embedding on personalized context-aware experiences in social networks. A comparative analysis of multilingual and English transformer models was performed on a dataset of over twenty million data points. The analysis included a wide range of metrics and performance indicators to compare dynamic profile embeddings versus non-embeddings (effectively static profile embeddings). A comparative study using degradation functions was conducted. Extensive testing and research confirmed that dynamic embedding successfully tracks users' changing tastes and preferences, providing more accurate recommendations and higher user engagement. These results are important for social media platforms aiming to improve user experience through relevant features and sophisticated recommendation engines.
title Enhancing Social Media Personalization: Dynamic User Profile Embeddings and Multimodal Contextual Analysis Using Transformer Models
topic Information Retrieval
Artificial Intelligence
Social and Information Networks
url https://arxiv.org/abs/2407.07925