Save A Tree or 6 kg of CO2? Understanding Effective Carbon Footprint Interventions for Eco-Friendly Vehicular Choices
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| Main Authors: | , , , , |
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| Format: | Preprint |
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2024
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| _version_ | 1866929418413277184 |
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| author | Mohanty, Vikram Filipowicz, Alexandre Bravo, Nayeli Carter, Scott Shamma, David A. |
| author_facet | Mohanty, Vikram Filipowicz, Alexandre Bravo, Nayeli Carter, Scott Shamma, David A. |
| contents | From ride-hailing to car rentals, consumers are often presented with eco-friendly options. Beyond highlighting a "green" vehicle and CO2 emissions, CO2 equivalencies have been designed to provide understandable amounts; we ask which equivalencies will lead to eco-friendly decisions. We conducted five ride-hailing scenario surveys where participants picked between regular and eco-friendly options, testing equivalencies, social features, and valence-based interventions. Further, we tested a car-rental embodiment to gauge how an individual (needing a car for several days) might behave versus the immediate ride-hailing context. We find that participants are more likely to choose green rides when presented with additional information about emissions; CO2 by weight was found to be the most effective. Further, we found that information framing - be it individual or collective footprint, positive or negative valence - had an impact on participants' choices. Finally, we discuss how our findings inform the design of effective interventions for reducing car-based carbon-emissions. |
| format | Preprint |
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arxiv_https___arxiv_org_abs_2407_08897 |
| institution | arXiv |
| publishDate | 2024 |
| record_format | arxiv |
| spellingShingle | Save A Tree or 6 kg of CO2? Understanding Effective Carbon Footprint Interventions for Eco-Friendly Vehicular Choices Mohanty, Vikram Filipowicz, Alexandre Bravo, Nayeli Carter, Scott Shamma, David A. Human-Computer Interaction H.5.m From ride-hailing to car rentals, consumers are often presented with eco-friendly options. Beyond highlighting a "green" vehicle and CO2 emissions, CO2 equivalencies have been designed to provide understandable amounts; we ask which equivalencies will lead to eco-friendly decisions. We conducted five ride-hailing scenario surveys where participants picked between regular and eco-friendly options, testing equivalencies, social features, and valence-based interventions. Further, we tested a car-rental embodiment to gauge how an individual (needing a car for several days) might behave versus the immediate ride-hailing context. We find that participants are more likely to choose green rides when presented with additional information about emissions; CO2 by weight was found to be the most effective. Further, we found that information framing - be it individual or collective footprint, positive or negative valence - had an impact on participants' choices. Finally, we discuss how our findings inform the design of effective interventions for reducing car-based carbon-emissions. |
| title | Save A Tree or 6 kg of CO2? Understanding Effective Carbon Footprint Interventions for Eco-Friendly Vehicular Choices |
| topic | Human-Computer Interaction H.5.m |
| url | https://arxiv.org/abs/2407.08897 |