Bridging the Gap Between Information Seeking and Product Search Systems: Q&A Recommendation for E-commerce

Fuente: arXiv
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Auteurs principaux: Kuzi, Saar, Malmasi, Shervin
Format: Preprint
Publié: 2024
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author Kuzi, Saar
Malmasi, Shervin
author_facet Kuzi, Saar
Malmasi, Shervin
contents Consumers on a shopping mission often leverage both product search and information seeking systems, such as web search engines and Question Answering (QA) systems, in an iterative process to improve their understanding of available products and reach a purchase decision. While product search is useful for shoppers to find the actual products meeting their requirements in the catalog, information seeking systems can be utilized to answer any questions they may have to refine those requirements. The recent success of Large Language Models (LLMs) has opened up an opportunity to bridge the gap between the two tasks to help customers achieve their goals quickly and effectively by integrating conversational QA within product search. In this paper, we propose to recommend users Question-Answer (Q&A) pairs that are relevant to their product search and can help them make a purchase decision. We discuss the different aspects of the problem including the requirements and characteristics of the Q&A pairs, their generation, and the optimization of the Q&A recommendation task. We highlight the challenges, open problems, and suggested solutions to encourage future research in this emerging area.
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id arxiv_https___arxiv_org_abs_2407_09653
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Bridging the Gap Between Information Seeking and Product Search Systems: Q&A Recommendation for E-commerce
Kuzi, Saar
Malmasi, Shervin
Computation and Language
Information Retrieval
Consumers on a shopping mission often leverage both product search and information seeking systems, such as web search engines and Question Answering (QA) systems, in an iterative process to improve their understanding of available products and reach a purchase decision. While product search is useful for shoppers to find the actual products meeting their requirements in the catalog, information seeking systems can be utilized to answer any questions they may have to refine those requirements. The recent success of Large Language Models (LLMs) has opened up an opportunity to bridge the gap between the two tasks to help customers achieve their goals quickly and effectively by integrating conversational QA within product search. In this paper, we propose to recommend users Question-Answer (Q&A) pairs that are relevant to their product search and can help them make a purchase decision. We discuss the different aspects of the problem including the requirements and characteristics of the Q&A pairs, their generation, and the optimization of the Q&A recommendation task. We highlight the challenges, open problems, and suggested solutions to encourage future research in this emerging area.
title Bridging the Gap Between Information Seeking and Product Search Systems: Q&A Recommendation for E-commerce
topic Computation and Language
Information Retrieval
url https://arxiv.org/abs/2407.09653