EVOLVE: Predicting User Evolution and Network Dynamics in Social Media Using Fine-Tuned GPT-like Model

Fuente: arXiv
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Autori principali: Hossain, Ismail, Alam, Md Jahangir, Puppala, Sai, Talukder, Sajedul
Natura: Preprint
Pubblicazione: 2024
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author Hossain, Ismail
Alam, Md Jahangir
Puppala, Sai
Talukder, Sajedul
author_facet Hossain, Ismail
Alam, Md Jahangir
Puppala, Sai
Talukder, Sajedul
contents Social media platforms are extensively used for sharing personal emotions, daily activities, and various life events, keeping people updated with the latest happenings. From the moment a user creates an account, they continually expand their network of friends or followers, freely interacting with others by posting, commenting, and sharing content. Over time, user behavior evolves based on demographic attributes and the networks they establish. In this research, we propose a predictive method to understand how a user evolves on social media throughout their life and to forecast the next stage of their evolution. We fine-tune a GPT-like decoder-only model (we named it E-GPT: Evolution-GPT) to predict the future stages of a user's evolution in online social media. We evaluate the performance of these models and demonstrate how user attributes influence changes within their network by predicting future connections and shifts in user activities on social media, which also addresses other social media challenges such as recommendation systems.
format Preprint
id arxiv_https___arxiv_org_abs_2407_09691
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle EVOLVE: Predicting User Evolution and Network Dynamics in Social Media Using Fine-Tuned GPT-like Model
Hossain, Ismail
Alam, Md Jahangir
Puppala, Sai
Talukder, Sajedul
Social and Information Networks
Information Retrieval
Machine Learning
Social media platforms are extensively used for sharing personal emotions, daily activities, and various life events, keeping people updated with the latest happenings. From the moment a user creates an account, they continually expand their network of friends or followers, freely interacting with others by posting, commenting, and sharing content. Over time, user behavior evolves based on demographic attributes and the networks they establish. In this research, we propose a predictive method to understand how a user evolves on social media throughout their life and to forecast the next stage of their evolution. We fine-tune a GPT-like decoder-only model (we named it E-GPT: Evolution-GPT) to predict the future stages of a user's evolution in online social media. We evaluate the performance of these models and demonstrate how user attributes influence changes within their network by predicting future connections and shifts in user activities on social media, which also addresses other social media challenges such as recommendation systems.
title EVOLVE: Predicting User Evolution and Network Dynamics in Social Media Using Fine-Tuned GPT-like Model
topic Social and Information Networks
Information Retrieval
Machine Learning
url https://arxiv.org/abs/2407.09691