SocialRec: User Activity Based Post Weighted Dynamic Personalized Post Recommendation System in Social Media

Fuente: arXiv
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Auteurs principaux: Hossain, Ismail, Puppala, Sai, Alam, Md Jahangir, Talukder, Sajedul
Format: Preprint
Publié: 2024
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author Hossain, Ismail
Puppala, Sai
Alam, Md Jahangir
Talukder, Sajedul
author_facet Hossain, Ismail
Puppala, Sai
Alam, Md Jahangir
Talukder, Sajedul
contents User activities can influence their subsequent interactions with a post, generating interest in the user. Typically, users interact with posts from friends by commenting and using reaction emojis, reflecting their level of interest on social media such as Facebook, Twitter, and Reddit. Our objective is to analyze user history over time, including their posts and engagement on various topics. Additionally, we take into account the user's profile, seeking connections between their activities and social media platforms. By integrating user history, engagement, and persona, we aim to assess recommendation scores based on relevant item sharing by Hit Rate (HR) and the quality of the ranking system by Normalized Discounted Cumulative Gain (NDCG), where we achieve the highest for NeuMF 0.80 and 0.6 respectively. Our hybrid approach solves the cold-start problem when there is a new user, for new items cold-start problem will never occur, as we consider the post category values. To improve the performance of the model during cold-start we introduce collaborative filtering by looking for similar users and ranking the users based on the highest similarity scores.
format Preprint
id arxiv_https___arxiv_org_abs_2407_09747
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle SocialRec: User Activity Based Post Weighted Dynamic Personalized Post Recommendation System in Social Media
Hossain, Ismail
Puppala, Sai
Alam, Md Jahangir
Talukder, Sajedul
Information Retrieval
Machine Learning
Social and Information Networks
User activities can influence their subsequent interactions with a post, generating interest in the user. Typically, users interact with posts from friends by commenting and using reaction emojis, reflecting their level of interest on social media such as Facebook, Twitter, and Reddit. Our objective is to analyze user history over time, including their posts and engagement on various topics. Additionally, we take into account the user's profile, seeking connections between their activities and social media platforms. By integrating user history, engagement, and persona, we aim to assess recommendation scores based on relevant item sharing by Hit Rate (HR) and the quality of the ranking system by Normalized Discounted Cumulative Gain (NDCG), where we achieve the highest for NeuMF 0.80 and 0.6 respectively. Our hybrid approach solves the cold-start problem when there is a new user, for new items cold-start problem will never occur, as we consider the post category values. To improve the performance of the model during cold-start we introduce collaborative filtering by looking for similar users and ranking the users based on the highest similarity scores.
title SocialRec: User Activity Based Post Weighted Dynamic Personalized Post Recommendation System in Social Media
topic Information Retrieval
Machine Learning
Social and Information Networks
url https://arxiv.org/abs/2407.09747