Big Data Analytics-Enabled Dynamic Capabilities and Market Performance: Examining the Roles of Marketing Ambidexterity and Competitor Pressure

Fuente: arXiv

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Bibliographic Details
Main Authors:	Haider, Gulfam, Zubair, Laiba, Saleem, Aman
Format:	Preprint
Published:	2024
Subjects:	Econometrics
Online Access:	Acceder al recurso
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Internet

https://arxiv.org/abs/2407.15522