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Main Authors: Ito, Shun, Kashima, Hisashi
Format: Preprint
Published: 2024
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Online Access:https://arxiv.org/abs/2407.18938
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author Ito, Shun
Kashima, Hisashi
author_facet Ito, Shun
Kashima, Hisashi
contents Crowdsourcing is an easy, cheap, and fast way to perform large scale quality assessment; however, human judgments are often influenced by cognitive biases, which lowers their credibility. In this study, we focus on cognitive biases associated with a multi-criteria assessment in crowdsourcing; crowdworkers who rate targets with multiple different criteria simultaneously may provide biased responses due to prominence of some criteria or global impressions of the evaluation targets. To identify and mitigate such biases, we first create evaluation datasets using crowdsourcing and investigate the effect of inter-criteria cognitive biases on crowdworker responses. Then, we propose two specific model structures for Bayesian opinion aggregation models that consider inter-criteria relations. Our experiments show that incorporating our proposed structures into the aggregation model is effective to reduce the cognitive biases and help obtain more accurate aggregation results.
format Preprint
id arxiv_https___arxiv_org_abs_2407_18938
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Mitigating Cognitive Biases in Multi-Criteria Crowd Assessment
Ito, Shun
Kashima, Hisashi
Human-Computer Interaction
Machine Learning
Crowdsourcing is an easy, cheap, and fast way to perform large scale quality assessment; however, human judgments are often influenced by cognitive biases, which lowers their credibility. In this study, we focus on cognitive biases associated with a multi-criteria assessment in crowdsourcing; crowdworkers who rate targets with multiple different criteria simultaneously may provide biased responses due to prominence of some criteria or global impressions of the evaluation targets. To identify and mitigate such biases, we first create evaluation datasets using crowdsourcing and investigate the effect of inter-criteria cognitive biases on crowdworker responses. Then, we propose two specific model structures for Bayesian opinion aggregation models that consider inter-criteria relations. Our experiments show that incorporating our proposed structures into the aggregation model is effective to reduce the cognitive biases and help obtain more accurate aggregation results.
title Mitigating Cognitive Biases in Multi-Criteria Crowd Assessment
topic Human-Computer Interaction
Machine Learning
url https://arxiv.org/abs/2407.18938