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Main Authors: Chen, Bobby, Chen, Siyu, Dowlatabadi, Jason, Hong, Yu Xuan, Iyer, Vinayak, Mantripragada, Uday, Narang, Rishabh, Pandey, Apoorv, Qin, Zijun, Sheikh, Abrar, Sun, Hongtao, Sun, Jiaqi, Walker, Matthew, Wei, Kaichen, Xu, Chen, Yang, Jingnan, Zhang, Allen T., Zhang, Guoqing
Format: Preprint
Published: 2024
Subjects:
Online Access:https://arxiv.org/abs/2407.19078
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author Chen, Bobby
Chen, Siyu
Dowlatabadi, Jason
Hong, Yu Xuan
Iyer, Vinayak
Mantripragada, Uday
Narang, Rishabh
Pandey, Apoorv
Qin, Zijun
Sheikh, Abrar
Sun, Hongtao
Sun, Jiaqi
Walker, Matthew
Wei, Kaichen
Xu, Chen
Yang, Jingnan
Zhang, Allen T.
Zhang, Guoqing
author_facet Chen, Bobby
Chen, Siyu
Dowlatabadi, Jason
Hong, Yu Xuan
Iyer, Vinayak
Mantripragada, Uday
Narang, Rishabh
Pandey, Apoorv
Qin, Zijun
Sheikh, Abrar
Sun, Hongtao
Sun, Jiaqi
Walker, Matthew
Wei, Kaichen
Xu, Chen
Yang, Jingnan
Zhang, Allen T.
Zhang, Guoqing
contents Budget allocation of marketplace levers, such as incentives for drivers and promotions for riders, has long been a technical and business challenge at Uber; understanding lever budget changes' impact and estimating cost efficiency to achieve predefined budgets is crucial, with the goal of optimal allocations that maximize business value; we introduce an end-to-end machine learning and optimization procedure to automate budget decision-making for cities, relying on feature store, model training and serving, optimizers, and backtesting; proposing state-of-the-art deep learning (DL) estimator based on S-Learner and a novel tensor B-Spline regression model, we solve high-dimensional optimization with ADMM and primal-dual interior point convex optimization, substantially improving Uber's resource allocation efficiency.
format Preprint
id arxiv_https___arxiv_org_abs_2407_19078
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Practical Marketplace Optimization at Uber Using Causally-Informed Machine Learning
Chen, Bobby
Chen, Siyu
Dowlatabadi, Jason
Hong, Yu Xuan
Iyer, Vinayak
Mantripragada, Uday
Narang, Rishabh
Pandey, Apoorv
Qin, Zijun
Sheikh, Abrar
Sun, Hongtao
Sun, Jiaqi
Walker, Matthew
Wei, Kaichen
Xu, Chen
Yang, Jingnan
Zhang, Allen T.
Zhang, Guoqing
Machine Learning
62J99
Budget allocation of marketplace levers, such as incentives for drivers and promotions for riders, has long been a technical and business challenge at Uber; understanding lever budget changes' impact and estimating cost efficiency to achieve predefined budgets is crucial, with the goal of optimal allocations that maximize business value; we introduce an end-to-end machine learning and optimization procedure to automate budget decision-making for cities, relying on feature store, model training and serving, optimizers, and backtesting; proposing state-of-the-art deep learning (DL) estimator based on S-Learner and a novel tensor B-Spline regression model, we solve high-dimensional optimization with ADMM and primal-dual interior point convex optimization, substantially improving Uber's resource allocation efficiency.
title Practical Marketplace Optimization at Uber Using Causally-Informed Machine Learning
topic Machine Learning
62J99
url https://arxiv.org/abs/2407.19078