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Enhancing CTR Prediction through Sequential Recommendation Pre-training: Introducing the SRP4CTR Framework

Fuente: arXiv

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Bibliographic Details
Main Authors:	Han, Ruidong, Li, Qianzhong, Jiang, He, Li, Rui, Zhao, Yurou, Li, Xiang, Lin, Wei
Format:	Preprint
Published:	2024
Subjects:	Information Retrieval
Online Access:	Acceder al recurso
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