Close to Home: Analyzing Urban Consumer Behavior and Consumption Space in Seoul

Fuente: arXiv
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Main Authors: Choi, Hyoji, Neffke, Frank, Yu, Donghyeon, Jun, Bogang
Format: Preprint
Published: 2024
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author Choi, Hyoji
Neffke, Frank
Yu, Donghyeon
Jun, Bogang
author_facet Choi, Hyoji
Neffke, Frank
Yu, Donghyeon
Jun, Bogang
contents This study explores how the relatedness density of amenities influences consumer buying patterns, focusing on multi-purpose shopping preferences. Using Seoul's credit card data from 2018 to 2023, we find a clear preference for shopping at amenities close to consumers' residences, particularly for trips within a 2 km radius, where relatedness density significantly influences purchasing decisions. The COVID-19 pandemic initially reduced this effect at shorter distances but rebounded in 2023, suggesting a resilient return to pre-pandemic patterns, which vary over regions. Our findings highlight the resilience of local shopping preferences despite economic disruptions, underscoring the importance of amenity-relatedness in urban consumer behavior.
format Preprint
id arxiv_https___arxiv_org_abs_2407_20587
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle Close to Home: Analyzing Urban Consumer Behavior and Consumption Space in Seoul
Choi, Hyoji
Neffke, Frank
Yu, Donghyeon
Jun, Bogang
General Economics
Economics
This study explores how the relatedness density of amenities influences consumer buying patterns, focusing on multi-purpose shopping preferences. Using Seoul's credit card data from 2018 to 2023, we find a clear preference for shopping at amenities close to consumers' residences, particularly for trips within a 2 km radius, where relatedness density significantly influences purchasing decisions. The COVID-19 pandemic initially reduced this effect at shorter distances but rebounded in 2023, suggesting a resilient return to pre-pandemic patterns, which vary over regions. Our findings highlight the resilience of local shopping preferences despite economic disruptions, underscoring the importance of amenity-relatedness in urban consumer behavior.
title Close to Home: Analyzing Urban Consumer Behavior and Consumption Space in Seoul
topic General Economics
Economics
url https://arxiv.org/abs/2407.20587