The Dawn of Decentralized Social Media: An Exploration of Bluesky's Public Opening

Fuente: arXiv
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Autori principali: Sahneh, Erfan Samieyan, Nogara, Gianluca, DeVerna, Matthew R., Liu, Nick, Luceri, Luca, Menczer, Filippo, Pierri, Francesco, Giordano, Silvia
Natura: Preprint
Pubblicazione: 2024
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author Sahneh, Erfan Samieyan
Nogara, Gianluca
DeVerna, Matthew R.
Liu, Nick
Luceri, Luca
Menczer, Filippo
Pierri, Francesco
Giordano, Silvia
author_facet Sahneh, Erfan Samieyan
Nogara, Gianluca
DeVerna, Matthew R.
Liu, Nick
Luceri, Luca
Menczer, Filippo
Pierri, Francesco
Giordano, Silvia
contents Bluesky is a Twitter-like decentralized social media platform that has recently grown in popularity. After an invite-only period, it opened to the public worldwide on February 6th, 2024. In this paper, we provide a longitudinal analysis of user activity in the two months around the opening, studying changes in the general characteristics of the platform due to the rapid growth of the user base. We observe a broad distribution of activity similar to more established platforms, but a higher volume of original than reshared content, and very low toxicity. After opening to the public, Bluesky experienced a large surge in new users and activity, especially posting English and Japanese content. In particular, several accounts entered the discussion with suspicious behavior, like following many accounts and sharing content from low-credibility news outlets. Some of these have already been classified as spam or suspended, suggesting effective moderation.
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id arxiv_https___arxiv_org_abs_2408_03146
institution arXiv
publishDate 2024
record_format arxiv
spellingShingle The Dawn of Decentralized Social Media: An Exploration of Bluesky's Public Opening
Sahneh, Erfan Samieyan
Nogara, Gianluca
DeVerna, Matthew R.
Liu, Nick
Luceri, Luca
Menczer, Filippo
Pierri, Francesco
Giordano, Silvia
Social and Information Networks
Bluesky is a Twitter-like decentralized social media platform that has recently grown in popularity. After an invite-only period, it opened to the public worldwide on February 6th, 2024. In this paper, we provide a longitudinal analysis of user activity in the two months around the opening, studying changes in the general characteristics of the platform due to the rapid growth of the user base. We observe a broad distribution of activity similar to more established platforms, but a higher volume of original than reshared content, and very low toxicity. After opening to the public, Bluesky experienced a large surge in new users and activity, especially posting English and Japanese content. In particular, several accounts entered the discussion with suspicious behavior, like following many accounts and sharing content from low-credibility news outlets. Some of these have already been classified as spam or suspended, suggesting effective moderation.
title The Dawn of Decentralized Social Media: An Exploration of Bluesky's Public Opening
topic Social and Information Networks
url https://arxiv.org/abs/2408.03146